Master Marketing and Management
Full-time - 14 months; Part-time - 26 months
This programme is an excellent choice if your educational background is in any discipline and you wish to work or develop your career in the Marketing profession.
To reflect your personal interests and develop your specialist areas, you can choose as much as a third of the taught modules. Specialist areas include brand and product management, marketing communications, digital marketing, evaluation through metrics, marketing research, supply chain management, and pricing.
To complement our rigorous academic standards, you will also benefit from real-world practical approaches to your studies, so that you are able to apply the marketing theories and concepts to a range of different types of organisations and scenarios.
To apply for a Taught Masters postgraduate course at LSBU you need one of the following:
- IELTS 6.5 or TOEFL 580 (Paper) or 237 (Computer) or 90 (Internet)
- Licenciado/Título de Ingeniero/Título de Arquitecto, average 6.0-6.9 (old grading system), or 1.5 in new grading system
For Postgraduate Diploma and Masters courses the normal entry qualification is an Honours degree or equivalent. For some Postgraduate Diplomas alternative qualifications are accepted along with relevant work experience. The University considers each application on its merits and is prepared to admit candidates who can demonstrate they have reached the normal entry requirements on the basis of prior experiential learning.
We aim to help you to operate in highly competitive markets by providing the skills needed to work in a marketing management role. This is achieved by ensuring that you have the tools required to implement, monitor and evaluate marketing strategies and tactics.
Managing the Marketing Function
Financial and HR Management for Marketing
International Corporate Management
20,000 word dissertation
International Brand Management
International Pricing and Performance
Integrated Marketing Communications
Social Marketing Strategy
Emerging Issues in Marketing Comms
Market Driven Marketing
Digital and Social Media
Successful graduates work in a variety of organisations including multinational and global companies, public sector organisations, charities and start-ups. Many of our alumni work for advertising, brand, and market research agencies. Equally our graduates are successful in client-based companies such as manufacturers and banks.
The program will equip you to work in a range of marketing fields including product and brand management, account management, digital and social media marketing, marketing communications, and marketing research.
LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get t