This course introduces you to the principles of marketing management and strategy, buyer behaviour and marketing research, as well as key specialist topics relevant to contemporary marketing theory and practice.
The course is industry-focused with an emphasis on topics relevant to the marketing profession, and regular interaction with practitioners through guest speakers and industry-based projects.
The curriculum takes a global perspective with particular attention to marketing in an international context.
Australian & NZ Students
Applicants require, an undergraduate degree in a relevant discipline OR an undergraduate degree in any discipline AND relevant workplace learning OR a relevant Graduate Certificate.
Minimum English language entry requirements:
IELTS ACADEMIC (INTERNATIONAL ENGLISH LANGUAGE TESTING SYSTEM)
YEAR 1 SEMESTER 1
Marketing of Services
Public Relations Contemporary Practice
Global Marketing Communications
Contemporary Issues in Tourism Marketing
YEAR 1 SEMESTER 2
Advanced Marketing and Business Strategies
Culture and Ethics in Business
Business Research Methods
Digital and Interactive Marketing
YEAR 2 SEMESTER 1
Marketing and Sustainability
Customer Relationship Management
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