• Imparte:
  • Modalidad:
    Presencial en Bentley
  • Precio:
    FEES (INDICATIVE FIRST YEAR ONLY)
    Domestic fee paying: $27,000
  • Comienzo:
    Febrero 2017
  • Lugar:
    Kent Street
    Bentley (Perth) WA 6102
    Australia
  • Duración:
    18 Meses
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Master of Marketing
  • Otras Convocatorias:

Presentación

This course introduces you to the principles of marketing management and strategy, buyer behaviour and marketing research, as well as key specialist topics relevant to contemporary marketing theory and practice.

The course is industry-focused with an emphasis on topics relevant to the marketing profession, and regular interaction with practitioners through guest speakers and industry-based projects.

The curriculum takes a global perspective with particular attention to marketing in an international context.

Requisitos

Australian & NZ Students
Applicants require, an undergraduate degree in a relevant discipline OR an undergraduate degree in any discipline AND relevant workplace learning OR a relevant Graduate Certificate.


International Students
Minimum English language entry requirements:
IELTS ACADEMIC (INTERNATIONAL ENGLISH LANGUAGE TESTING SYSTEM)

Programa

YEAR 1 SEMESTER 1
Marketing of Services
Public Relations Contemporary Practice
Global Marketing Communications
Contemporary Issues in Tourism Marketing

YEAR 1 SEMESTER 2
Advanced Marketing and Business Strategies
Culture and Ethics in Business
Business Research Methods
Digital and Interactive Marketing

YEAR 2 SEMESTER 1
Marketing and Sustainability
Customer Relationship Management

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Publicidad

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