London South Bank University (LSBU)

Master Marketing Management Top Up to CIM and IDM

London South Bank University (LSBU)
Este curso no está actualmente activo en nuestra Web
  • Imparte:
  • Modalidad:
    Presencial en Londres
  • Precio:
    Información no disponible
  • Comienzo:
    Información no disponible
  • Lugar:
    103 Borough Road
    Londres SE1 0
    Reino Unido
  • Idioma:
    El Master se imparte en Inglés
  • Titulación:
    Master Marketing Management Top Up to CIM and IDM


Full-time - 12 months; Part-time - 15 months

The course is designed to offer students who hold the Chartered Institute of Marketing (CIM) and The Institute of Direct and Digital Marketing (IDM) QCA Level 7 Diploma qualifications (with a weighted average pass mark of 50%) the opportunity to upgrade their qualification to a Masters degree.

To upgrade from the Diploma to Masters Degree eligible students are required to successfully complete two or three taught modules (Research Methods and one or two optional units from the existing portfolio), depending on their prior qualification(s).

a) Research Methods + 2 x Optional Units

CIM Professional Post-graduate Diploma in Marketing
IDM Diploma in Direct and Digital Marketing
IDM Diploma in Business-to-business Marketing
IDM Diploma in Integrated Marketing Communications
(b) Research Methods + 1 x Optional Unit + Dissertation

CIM Chartered Post-graduate Diploma in Marketing
IDM Cert, plus IDM Diploma in Direct and Digital Marketing


To apply for a Taught Masters postgraduate course at LSBU you need one of the following:

- IELTS 6.5 or TOEFL 580 (Paper) or 237 (Computer) or 90 (Internet)
- Licenciado/Título de Ingeniero/Título de Arquitecto, average 6.0-6.9 (old grading system), or 1.5 in new grading system

For Postgraduate Diploma and Masters courses the normal entry qualification is an Honours degree or equivalent. For some Postgraduate Diplomas alternative qualifications are accepted along with relevant work experience. The University considers each application on its merits and is prepared to admit candidates who can demonstrate they have reached the normal entry requirements on the basis of prior experiential learning.


Integrated Marketing Communications
Cross Cultural Buyer Behaviour
Creative and Media Strategy
Financial and HR Management for Marketers
Strategies for International Market Entry
Integrated Marketing Communications
Marking Communications
International Brand Management
International Pricing and Performance
Public Relations
International Marketing
Global Operations and Statistics
Market Driven Marketing
Social Marketing Strategy
Digital and Social Media
Emerging issues in Marketing

Salidas profesionales

On completion, this top-up programme gives professional marketers an academic and accredited professional qualification significantly increasing career prospects. Our graduates have progressed to take on middle and senior management roles, both agency and client side in a range of sectors.

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course.

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