Bournemouth University

Master in Marketing Management (Retail) - Máster en Dirección de Marketing (Retail)

Bournemouth University
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  • Imparte:
  • Modalidad:
    Presencial en Dorset
  • Precio:
    Unlimited number of Scholarships available
    Please fill out the enquiry form for more information
    UK/EU/Channel Islands: £7,500
    International (non-EU): £14,000
  • Comienzo:
    Enero 2023
  • Lugar:
    Fern Barrow, Poole,
    Dorset (Bournemouth) BH12 5BB
    Reino Unido
  • Duración:
    1 Año
  • Idioma:
    El Master se imparte en Inglés
  • Titulación:
    MSc Marketing Management (Retail)

Presentación

Retailing in its various formats continues to make a significant contribution to the global economy. Changes, trends and issues in the industry are widely covered and addressed via various sources, capturing the attention of academics, practitioners and the general public alike.

Issues in retailing have caught the attention of the general public, especially in light of recent shifts in consumption behaviour, the continuous growth of digital technologies, as well as the overall dynamic and highly competitive nature of the industry. Such interest has created new opportunities in retail management and marketing. As such, the study of retailing at academic level remains critical for potential candidates currently working or hoping to secure employment in sectors relevant to retailing.

This Master’s degree is a conversion course which is ideal for graduates who would like to change subjects or career direction. The course deals with the learning and practical application of concepts essential for operating and marketing a retail business. It will help you to understand the contemporary retail environment and examine topical issues related to retail management and marketing including digital marketing and globalisation.

Requisitos

A Bachelors Honours degree with 2:2 in any subject, or equivalent.

International entry requirements
If English is not your first language, you will need to provide evidence that you understand English to a satisfactory level. English language requirements for this course are normally:

IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.

Programa

Marketing & Strategy: The unit aims to explore and analyse the premise that in order to be successful, organisations need to gain a good understanding of their customers’ requirements and to seek to achieve organisational objectives through the satisfaction of their customers’ needs and wants. The Unit will also look at marketing against the backdrop of corporate strategy development, and establish the linkage between the two activities.
Retail Principles & Practice: This unit will introduce you to the structure and dynamic nature of retailing throughout the world. It examines the forces that are at work shaping the industry and the changes it makes in order to survive.
Digital Marketing: You will be introduce to a range of digital marketing concepts underpinned by the digital marketing planning process including analysis, planning, implementation and control. Emphasis will also be placed on evaluating the effectiveness of various digital marketing tools
Omnichannel Strategy & Supply Chain management: In this unit you will apply the operational, managerial and strategic uses of technology and strategic management information systems to a global omnichannel business environment, considering the end-to-end process of product development and marketing/selling business-to-business and business-to-consumer.
Sustainability & Social Marketing: Sustainability and social marketing examines current trends in marketing theory and practice which are occurring as a result of change in the business environment, technology and organisations. This unit develops students’ critical understanding of the theoretical and practical application of sustainability and social marketing, and, draws upon the contemporary cross-disciplinary research to provide students with knowledge of the important developments in various areas of sustainable and social marketing thought and practice.
Leadership Essentials: The unit aims to provide a critical understanding of leadership theory and practice through developing your personal leadership skills. You will develop greater self-awareness through reflexivity and working with teams, combined with a theoretical understanding including emotional intelligence, resilience and well-being.
Research Project: An opportunity to undertake a significant piece of self-managed research in an area that interests you.

Salidas profesionales

There is a demand for highly skilled professional retail managers and a Master’s degree is increasingly seen as the entry qualification to high-profile retail roles.

This course is well regarded in the industry for developing graduates with strong practical and analytical skills in related issues. Our history of offering courses in this subject has seen BU develop a long and well-established reputation for excellence. We have a large alumni base of around 700 retail graduates, which has helped to develop excellent contacts and opportunities through retail and marketing businesses.

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