Participants should choose between one of the following two options to complement their professional development:
The International Business Experience in China
The International Business Experience strengthens participants’ academic and professional development by enriching their profile with first-hand contact with the Chinese business, university, and sociocultural environments while supporting the development of an international network. The trip, which takes place in June for a week, includes visits to Chinese international companies, seminars and conferences from Chinese businessmen and lecturers, as well as meetings with peers to explore joint opportunities and visits to cultural and historic sites. The programme provides a global international approach with in-depth experience in the Chinese business marketplace.
The Professional Graduate Studies Diploma
Upon the successful completion of a complementary programme and corresponding examinations, participants will also receive the “Level 7 Professional Graduate Studies Diploma in Marketing” from the Chartered Institute of Marketing (CIM, www.cim.ac.uk), the world´s largest organisation of professional marketers with over 40,000 members worldwide. It is a unique combination of a marketing degree plus a professional qualification and gives graduates a distinct competitive edge for their future professional development based on both academic knowledge and practical orientation. Level 7 Professional Graduate Studies Diploma in Marketing is a challenging, high-level marketing qualification and it is recognised at Master’s level equivalent by the Scottish Credit and Qualifications Framework and the Open University in the UK, using the UK higher education benchmarks.
Core marketing modules
The marketing function in the context of the firm
Strategic Management
Consumer Behaviour in a Digitalised World
Economics for marketers
Marketing Research
CRM, Brand Management, and Corporate Reputation online/offline
Marketing Mix
Finance for Marketers
Corporate Behaviour in Digitalised Environments
Managing Innovation
International Business Management and Marketing
Digital Business
PROFESSIONAL SKILLS DEVELOPMENT
Team Building and Communication
Empowering Creative Thinking
Developing Effective Managers
World Market & Intra/entrepreneurship Workshops:
Emerging Themes
Europe
Asia
North America
Latin America
Africa
Current Economic
Situation and Prospects
New Trends in Consumption
Digital Entrepreneurship
Digital Business Model Generation
Agile Project Management
Inbound Marketing (in International Contexts)
Growth Hacking
Positioning and Apps Monetization
Managerial Practices
Business Plan
or Marketing Plan
+
Semester Abroad,
or
Marketing Plan
+
Internship/project in a company
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