MSc Marketing Management is specifically designed for those with little, if any, work experience since graduation, and who are seeking to engage in postgraduate study prior to commencing a professional or managerial career in the field of marketing management.
The course aims to provide a rigorous postgraduate business and management education leading to the award of a Master’s degree, and hopefully to a successful career. Over an intensive 12 month period, this challenging course will develop your ability to operate effectively in a demanding business environment. It will give you an edge in the increasingly competitive graduate-level job market and will go a long way to setting you on the right road to a successful business career.
A recognised university undergraduate honours degree, with at least a Lower Second Class classification, or a professional qualification deemed to be equivalent.
Semester 1
Contemporary Marketing
Market Screening, Selection and Entry
Research Methods
Thinking and Writing for Postgraduate Study
Contemporary Marketing Communications Issues
Semester 2
Digital Marketing
Perspectives on International Marketing
Strategic Marketing Management
And continue with:
Research Methods
Thinking and Writing for Postgraduate Study
Contemporary Marketing Communications Issues
Semester 3
Finally, during Semesters 1 and 2, you have the opportunity to complete a Masters Dissertation proposal which will involve you in planning research study on an approved topic within the area of Marketing Management. This will be implemented in Semester 3. It provides an ideal opportunity to personalise your study programme reflecting your own interests and career aspirations.
