Acceso a las enseñanzas oficiales de Máster
1. Para acceder a las enseñanzas oficiales de Máster será necesario estar en posesión de un título universitario oficial español u otro expedido por una institución de educación superior del Espacio Europeo de Educación Superior que facultan en el país expedidor del título para el acceso a enseñanzas de máster.
2. Así mismo, podrán acceder los titulados conforme a sistemas educativos ajenos al Espacio Europeo de Educación Superior sin necesidad de la homologación de sus títulos, previa comprobación por la Universidad de que aquellos acreditan un nivel de formación equivalente a los correspondientes títulos universitarios oficiales españoles y que facultan en el país expedidor del título para el acceso a enseñanzas de postgrado. El acceso por esta vía no implicará, en ningún caso, la homologación del título previo de que esté en posesión el interesado, ni su reconocimiento a otros efectos que el de cursar las enseñanzas de Máster.
A Licenciados que buscan convertirse en gerentes innovadores capaces de prever y aplicar estrategias sofisticadas en el siempre cambiante y dinámico mundo de la comercialización.
Term 1: Keys to a career in Marketing
The objective of this "hands-on" module is to provide you with strong fundamentals and tools to deepen your knowledge of marketing issues.
This term is made up of 5 core courses on a variety of disciplines:
Strategic brand management
Marketing research
Go-to-market strategies
Business in Society
Decisions in Marketing
Term 2: Developing a Marketing profile
This module aims to give you insight and a thorough grounding in professionally demanding areas of marketing.
It is made up of 5 core courses:
Consumer-centric marketing
International marketing strategies
Marketing in Digital Media
Strategic Sales Management
Post-Digital Communications
Term 3: Electives
APR - JUN
The wide range of electives offered during this term will allow you to tailor the programme to your career goals.
You will choose five elective courses, with a minumum number of compulsory Marketing electives (three), all of them with a strong practical focus. The courses feature a highly interactive methodology and are largely based on your own initiative and work.
Marketing Electives:
Advanced Consultative Selling Process
Co-creation strategies: Innovating together with customers
Design Management
Digital Business
Disruptive Management
Finance for Marketing and Sales Managers
Loyalty management
Managing Global Business to Business Marketing
Marketing Communications
Pricing & Low Cost Strategies
Retail Innovation
Retail Marketing
Strategic Key Account Management
Strategic Pricing Management
Free Electives:
Banking & Insurance
Business Simulation
Competing with Business Intelligence & Analysis
Corporate Strategy
Cultural, Art, Media, Entertainment and Creative Industries
Development Tools for Web and Mobile Apps
Digital Entrepreneurship & Innovation
Dynamics of Organizational Change and Learning in Organizational Networks
Entrepreneurship & Innovation in Healthcare
Family Business Management
Geopolitics
Global Integrative Module
Global Sourcing
Global Supply Chain
In the Search of Principles for a Life Philosophy: Lessons from Art, History and Economics
Leadership
Leading the Management Consulting Firm
Managing Diversity
Managing International Innovation
Media: Shaping Our Perceptions
Measuring Innovation
Microfinance
Non Market Strategy
Open Innovation & Open Business Model
Political Risk Analysis, Geo-Economics, and Global Business
Project Management
Social Entrepreneurship
Topics in International Economics
Venture Capital & Private Equity
