• Imparte:
  • Modalidad:
    Presencial en Londres
  • Precio:
    Consultar rellenando el formulario
  • Comienzo:
    Septiembre 2017
  • Lugar:
    Marylebone Campus
    35 Marylebone Road
    Londres
    Reino Unido
  • Duración:
    1 Año
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Master Marketing Management MA/MSc
  • Otras Convocatorias:

    Presentación

    You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also have the opportunity to undertake a 8-week internship and improve your career prospects in marketing and general business areas.

    Requisitos

    You should normally hold a first degree from a recognised institution (minimum Lower Second Class Honours), or international equivalent. Exceptionally, non-graduates with significant practitioner experience of marketing and/or marketing communications can also be considered. If English is not your first language, you will need an IELTS score of 6.5, with a minimum score of 6 in each element.

    Objetivos

    These courses offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations.

    Programa

    Core modules

    Buyer Behaviour
    Marketing Communications
    Marketing Dissertation Project
    Marketing Research
    Product, Brand and Pricing Management
    Routes to Market
    Strategic Marketing
    The Effective Marketing Manager (MA only)

    Option modules (MSc only)
    MSc
    Data Management
    Financial Analysis for Managers
    Leading the Knowledge-Based Organisation
    Managing the Digital Enterprise

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    Publicidad

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