You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also have the opportunity to undertake a 8-week internship and improve your career prospects in marketing and general business areas.
You should normally hold a first degree from a recognised institution (minimum Lower Second Class Honours), or international equivalent. Exceptionally, non-graduates with significant practitioner experience of marketing and/or marketing communications can also be considered. If English is not your first language, you will need an IELTS score of 6.5, with a minimum score of 6 in each element.
These courses offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations.
Marketing Dissertation Project
Product, Brand and Pricing Management
Routes to Market
The Effective Marketing Manager (MA only)
Option modules (MSc only)
Financial Analysis for Managers
Leading the Knowledge-Based Organisation
Managing the Digital Enterprise
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