• Imparte:
  • Modalidad:
    Presencial en Londres
  • Precio:
    Consultar rellenando el formulario
  • Comienzo:
    Enero 2018
  • Lugar:
    Marylebone Campus
    35 Marylebone Road
    Londres
    Reino Unido
  • Duración:
    1 Año
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Master Marketing Management MA/MSc
  • Otras Convocatorias:

Presentación

Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events.

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.

A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.

Students on this course benefit from free access to part of the material on the course reading list.

Requisitos

You should normally hold a first degree from a recognised institution (minimum Lower Second Class Honours), or international equivalent. Exceptionally, non-graduates with significant practitioner experience of marketing and/or marketing communications can also be considered. If English is not your first language, you will need an IELTS score of 6.5, with a minimum score of 6 in each element.

Objetivos

These courses offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations.

Programa

Core modules – MA

Distribution and Price Management
This module covers the management of two essential elements of the marketing mix. You will consider the design of distribution channels with particular emphasis on identification of alternatives available to marketers.

Integrated Marketing Communications in a Digital and Global World
Modern marketing communications are characterised by increased use of digital technology, increased globalisation, increased media fragmentation and proliferation, all leading to an increased need for integration.

Marketing Creativity and Innovation
This module will focus on creativity and innovation in marketing and its impact on increasing the competitive edge of organisations (across all sectors).

Marketing Dissertation
The dissertation displays your mastery of a complex and specialised area of knowledge and skills, employing advanced knowledge drawn from the taught modules and independent research, in developing your ability to analyse and investigate marketing issues and problems.

Marketing Research Insights
Companies today use sophisticated approaches to understand the markets in which they operate, and to understand their customers and their consumers.

Product and Brand Management
This module deals with the management of an organisation´s core product offering, and examines the key concepts and tools for managing brands as strategic assets in achieving business and marketing goals.

Strategic Marketing in an International Context
The contemporary, boundary-free marketplace is characterised by uncertainty and unpredictability, due to both technological advancements and rapid changes in the competition structure.

Using Consumer Psychology to Understand Buyer Behaviour
The buyer behaviour module aims to give the student a critical understanding of factors influencing consumer behaviour, which can be used in the development of more effective marketing strategies.
Core modules – MSc
Distribution and Price Management
This module covers the management of two essential elements of the marketing mix. You will consider the design of distribution channels with particular emphasis on identification of alternatives available to marketers.

Integrated Marketing Communications in a Digital and Global World
Modern marketing communications are characterised by increased use of digital technology, increased globalisation, increased media fragmentation and proliferation, all leading to an increased need for integration

Marketing Dissertation
The Dissertation displays mastery of a complex and specialised area of knowledge and skills, employing advanced knowledge drawn from the taught modules and independent research, in developing your ability to analyse and investigate marketing issues and problems.

Marketing Research Insights
Companies today use sophisticated approaches to understand the markets in which they operate, and to understand their customers and their consumers. This knowledge forms the basis of marketing strategies.

Product and Brand Management
This module deals with the management of an organisation´s core product offering, and examines the key concepts and tools for managing brands as strategic assets in achieving business and marketing goals.

Quantitative Analysis for Marketing Management
A significant and growing field in the marketing profession is the use of analytics to inform managerial decision making

Strategic Marketing in an International Context
The contemporary, boundary-free marketplace is characterised by uncertainty and unpredictability, due to both technological advancements and rapid changes in the competition structure.
This module aims to provide you with a deep understanding of the discipline of strategic marketing management in the international context, while an appreciation of the varied strategic tools will guide you on how to integrate these elements to form a coherent marketing strategy.

Using Consumer Psychology to Understand Buyer Behaviour
The buyer behaviour module aims to give the student a critical understanding of factors influencing consumer behaviour, which can be used in the development of more effective marketing strategies.

¡Infórmate ahora sin compromiso!

Publicidad

Cursos Relacionados

Ver otros masters de...