Master Marketing & Digital Business - Máster en Marketing y Negocios Digitales
ESDES - Lyon Business School-
Imparte:
-
Modalidad:Presencial en Lyon
-
Precio:Precio: EU 11.400 NON EU 12 750
-
Comienzo:Consultar rellenando el formulario
-
Lugar:10 Place Des Archives
Lyon (Francia) 69002
Francia -
Duración:2 Años
-
Idioma:El Master se imparte en Inglés
-
Titulación:Master Marketing & Digital Business AACSB and EFMD accredited - ESDES
Presentación
Studying at Master’s level allows you to choose your specialization path, to become an expert in your chosen field. The MasterClasses chosen each semester offer advanced teaching to strengthen this expertise and clarify your professional project.
The Digital and Marketing Business specialization is full-time and 100% in English.
Objetivos
Provide students with a critical mindset on marketing activities
Gain solid experience in marketing strategy (theory) and its implementation (practice) in a digital environment.
Master digital marketing and communication tools and skills
Understand the digital transformation of business data and evolving market places
Programa
Specialization Courses – Semester 1
Inbound marketing
Brand Management
Product Marketing
Google analytics & tag manager
Graphics for Web Design
Search Marketing
Data Management
Financial Management
Specialization Courses– Semester 2
Cross Channel UX
Markstrat online
Market research technics
Inbound marketing: content strategies
B2B Sales and marketing
Managing Cultural Diversity
Strategy: Choices and Implementation
Specialization Courses – Semester 3
Data Marketing
Online advertising
Email marketing
Growth hacking
Excel reporting and analysis
Crisis communication
Business Strategy Game
Research Methodology
Semester 4
Internship
Salidas profesionales
Project manager
Brand manager
Customer Relationship manager
Search Engine Marketing manager
Marketing manager
Competencias
To master and apply the knowledge and skills required for functioning effectively in a specialized field of business.
To adopt ethical, social and responsible behavior by engaging in activities that impact society
To manage operations in companies or organizations within an international context
To contribute to the collective performance of the group by being an effective team member.
To work efficiently with people from different cultures and operate successfully in various environments.
To develop professional hindsight to solve problems and make subsequent decisions.
To acquire communication skills in order to engage with a wide range of audiences in at least two different languages.
To contribute the digital transformation of organizations through their development of a digital mindset and expertise.
¡Infórmate ahora sin compromiso!
