Master in Marketing Communications - Máster en Comunicación de Marketing
Full-time - 15 months; Part-time - 30 months
This course will familiarise you with the concepts and tools of marketing communication and its vital role in business. This will enable you to implement both the tactical and strategic decisions available to the marketing communications manager.
The core units provide the student with the necessary grounding in the marketing communications field. In addition to core marketing units the course provides specialist units in advertising, public relations and options in associated fields. In addition the contemporary themes associated with Integrated Marketing Communications (IMC) will also be developed. A variety of speakers from industry provide insight and evidence of current marketing communications practice.
To apply for a Taught Masters postgraduate course at LSBU you need one of the following:
- IELTS 6.5 or TOEFL 580 (Paper) or 237 (Computer) or 90 (Internet)
- Licenciado/Título de Ingeniero/Título de Arquitecto, average 6.0-6.9 (old grading system), or 1.5 in new grading system
For Postgraduate Diploma and Masters courses the normal entry qualification is an Honours degree or equivalent. For some Postgraduate Diplomas alternative qualifications are accepted along with relevant work experience. The University considers each application on its merits and is prepared to admit candidates who can demonstrate they have reached the normal entry requirements on the basis of prior experiential learning.
Integrated Marketing Communications (20 credits)
Cross Cultural Buyer Behaviour (20 credits
Creative and Media Strategy (20 credits)
Emerging issues in Marketing Communications (10 credits)
International Brand Management (20 credits)
Research Methods (20 credits)
Dissertation 20,000 words (60 credits)
Plus one elective unit (10 credits)
Social Marketing Strategy
Market Driven Marketing
Digital and Social Media
LSBU is accredited for its Dual Award programme by the Chartered Institute of Marketing.
LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course.