London South Bank University (LSBU)

Master Marketing Communications - Máster en Comunicación de Marketing

London South Bank University (LSBU)
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  • Imparte:
  • Modalidad:
    Presencial en Londres
  • Precio:
    Información no disponible
  • Comienzo:
    Enero 2017
  • Lugar:
    103 Borough Road
    Londres SE1 0
    Reino Unido
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Master Marketing Communications
  • Otras Convocatorias:

    Presentación

    Full-time - 15 months; Part-time - 30 months

    This course will familiarise you with the concepts and tools of marketing communication and its vital role in business. This will enable you to implement both the tactical and strategic decisions available to the marketing communications manager.

    The core units provide the student with the necessary grounding in the marketing communications field. In addition to core marketing units the course provides specialist units in advertising, public relations and options in associated fields. In addition the contemporary themes associated with Integrated Marketing Communications (IMC) will also be developed. A variety of speakers from industry provide insight and evidence of current marketing communications practice.

    Requisitos

    To apply for a Taught Masters postgraduate course at LSBU you need one of the following:

    - IELTS 6.5 or TOEFL 580 (Paper) or 237 (Computer) or 90 (Internet)
    - Licenciado/Título de Ingeniero/Título de Arquitecto, average 6.0-6.9 (old grading system), or 1.5 in new grading system


    For Postgraduate Diploma and Masters courses the normal entry qualification is an Honours degree or equivalent. For some Postgraduate Diplomas alternative qualifications are accepted along with relevant work experience. The University considers each application on its merits and is prepared to admit candidates who can demonstrate they have reached the normal entry requirements on the basis of prior experiential learning.

    Programa

    Integrated Marketing Communications (20 credits)
    Cross Cultural Buyer Behaviour (20 credits
    Creative and Media Strategy (20 credits)
    Emerging issues in Marketing Communications (10 credits)
    International Brand Management (20 credits)
    Research Methods (20 credits)
    Dissertation 20,000 words (60 credits)
    Plus one elective unit (10 credits)

    Public Relations
    International Marketing
    Social Marketing Strategy
    Market Driven Marketing
    Digital and Social Media

    Salidas profesionales

    LSBU is accredited for its Dual Award programme by the Chartered Institute of Marketing.

    LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course.

    Publicidad

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