A new degree for 2015, developed in consultation with industry to prepare students for professional careers in the rapidly evolving integrated marketing, communications and digital environment. Taught by industry leaders, the Master of Marketing Communications combines the communications expertise of the Graduate School of Humanities and Social Sciences and the marketing rigour offered by Melbourne Business School.
An undergraduate degree (with at least H2B (70%) average or equivalent.
The Master of Marketing Communications will develop future executives and professionals with disciplinary-specific knowledge and interdisciplinary expertise who are prepared for work within the increasingly merged sectors of marketing and communication.
Analyse emerging technology and its impact on modern marketing and communications
Understand theory/practice and address opportunities across Australia, the Asia-Pacific region and the world
Explore diverse audiences and their issues relating to cross-cultural communication
Develop a range of professional skills such as report writing, budgetary expertise, and strategic leadership
Combine knowledge in areas of decision-making, project management and negotiation with discipline-based expertise
Undertake a practical internship or group-based capstone experience
Conceptualise, plan and execute an independent, research project.
Foundations of marketing & communications (25pt) – compulsory
Marketing management (12.5pt) - compulsory
Public Relations and Communication (12.5pt) - compulsory
Marketing & Media in a global context (12.5pt) - compulsory
Writing for marketing and communication (12.5pt) - compulsory
Leading for strategic advantage (12.5pt) - compulsory
Managing Stakeholders (12.5pt) - elective
Managing for value creation (12.5pt) - compulsory
Integrated social media marketing (12.5pt) - compulsory
Business metrics (12.5pt) - compulsory
Audiovisual communication (12.5pt) - elective
Internship (25pt) - compulsory
Advanced Practice 2 specially taught by industry - elective
Writing and editing for digital media (12.5pt) - elective
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