University of Melbourne

Master of Marketing Communications - Máster en Comunicación de Marketing

University of Melbourne
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  • Imparte:
  • Modalidad:
    Presencial en Victoria
  • Precio:
    Información no disponible
  • Comienzo:
    Información no disponible
  • Lugar:
    Parkville
    Victoria (Melbourne) 3010
    Australia
  • Duración:
    2 Años
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Master of Marketing Communications
  • Otras Convocatorias:

    Presentación

    A new degree for 2015, developed in consultation with industry to prepare students for professional careers in the rapidly evolving integrated marketing, communications and digital environment. Taught by industry leaders, the Master of Marketing Communications combines the communications expertise of the Graduate School of Humanities and Social Sciences and the marketing rigour offered by Melbourne Business School.

    Requisitos

    An undergraduate degree (with at least H2B (70%) average or equivalent.

    Objetivos

    The Master of Marketing Communications will develop future executives and professionals with disciplinary-specific knowledge and interdisciplinary expertise who are prepared for work within the increasingly merged sectors of marketing and communication.

    Analyse emerging technology and its impact on modern marketing and communications
    Understand theory/practice and address opportunities across Australia, the Asia-Pacific region and the world
    Explore diverse audiences and their issues relating to cross-cultural communication
    Develop a range of professional skills such as report writing, budgetary expertise, and strategic leadership
    Combine knowledge in areas of decision-making, project management and negotiation with discipline-based expertise
    Undertake a practical internship or group-based capstone experience
    Conceptualise, plan and execute an independent, research project.

    Programa

    Year 1
    Semester 1

    Foundations of marketing & communications (25pt) – compulsory
    Marketing management (12.5pt) - compulsory
    Public Relations and Communication (12.5pt) - compulsory
    Semester 2

    Marketing & Media in a global context (12.5pt) - compulsory
    Writing for marketing and communication (12.5pt) - compulsory
    Leading for strategic advantage (12.5pt) - compulsory
    Managing Stakeholders (12.5pt) - elective
    Year 2
    Semester 1

    Managing for value creation (12.5pt) - compulsory
    Integrated social media marketing (12.5pt) - compulsory
    Business metrics (12.5pt) - compulsory
    Audiovisual communication (12.5pt) - elective
    Semester 2

    Internship (25pt) - compulsory
    Advanced Practice 2 specially taught by industry - elective
    Writing and editing for digital media (12.5pt) - elective

    Publicidad

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