Master in Marketing Communications - Máster en Comunicación de Marketing
Full-time - 20 months
You will have a wonderful opportunity to gain both work experience and a post graduate education in integrated marketing communications. Your choice to study this programme will enable you to develop internship experience embedded in the MSc Marketing Communications (with Internship), achieve a thorough education in Marketing Communications, be exposed to practitioners in the field of marketing communications through guest lectures and workshops and be prepared for either client or agency side of marketing communications.
The MSC Marketing Communications (with Internship) offers students the opportunity to work in industry for up to 5 months full time or longer part time. The programme offers the opportunity for students to reflect upon their learned skill set to enable further development of their professional career development.
To apply for a Taught Masters postgraduate course at LSBU you need one of the following:
- IELTS 6.5 or TOEFL 580 (Paper) or 237 (Computer) or 90 (Internet)
- Licenciado/Título de Ingeniero/Título de Arquitecto, average 6.0-6.9 (old grading system), or 1.5 in new grading system
For Postgraduate Diploma and Masters courses the normal entry qualification is an Honours degree or equivalent. For some Postgraduate Diplomas alternative qualifications are accepted along with relevant work experience. The University considers each application on its merits and is prepared to admit candidates who can demonstrate they have reached the normal entry requirements on the basis of prior experiential learning.
Integrated Marketing Communications
Emerging Issues in Marketing communications
Creative and Media Strategy
Cross Cultural Buyer Behaviour
International Brand Management
Electives (one from)
Digital and Social Media
Market Driven Marketing
Social Marketing Strategy
15,000 Word Research Dissertation as well as Internship Reflective Practice Project
Successful graduates having gained valuable work experience will be equipped to work in a variety of organisations including multinational and global companies, public sector organisations, charities and start-ups. Many of our alumni work for advertising, brand, and market research agencies. Equally our graduates are successful in client-based companies such as manufacturers and banks.
The program will equip you to work in a range of marketing communications fields including advertising, product and brand management, account management, digital and social media marketing, and marketing research.
LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search.