The course offers the opportunity of an 8-week internship and covers the main marketing communication techniques. It provides you with a sufficient foundation in marketing to enable you to work easily with people involved throughout the marketing management process. The ultimate aim of the course is to enhance individual career advancement prospects through knowledge of how to apply academic learning to best marketing practice. The course embeds the Chartered Institute of Marketing’s Introductory Certificate in Marketing, to provide a firm grounding in the basics of marketing at the start of the course. The course also gives you membership of the CIM while you are studying.
You should normally hold a first degree from a recognised institution (minimum Lower Second Class Honours), or international equivalent. Exceptionally, non-graduates with significant practitioner experience of marketing and/or marketing communications can also be considered. If English is not your first language, you will need an IELTS score of 6.5, with a minimum score of 6 in each element.
Marketing Communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills.
Advertising Management and Brand Delivery
Analysis and Strategy for Marketing Communications
Direct and Interactive Marketing Management
Integrated Marketing Communications Campaign Planning Project
Managing Marketing Communications
Marketing and Media Research
Public Relations and Reputation Management
Sales Promotion and Management
Specialist Marketing Internships
The alumni of these courses are in responsible jobs throughout the world in marketing, media and communications organisations. The Marketing Communications MA tends to lead to a career in the communications areas of marketing in agencies or enterprises.
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