Máster en Marketing Digital - MMD
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Presencial
EADA’s Master in Marketing is designed to give you the key skills and knowledge to boost your international career in Marketing management at a time when digital technology is driving continuous change in the profession.
The Master in Marketing is built around 5 pillars that immerse you in the modern practice of Marketing Management.
Business Growth
Marketing Strategy for a Digital World
Marketing Practice in a Connected World
Leadership programme
Going Beyond
BUSINESS GROWTH
Global Compass: Geoeconomics & Geopolitics
Financial Accounting
Strategic Management
Digital Business & Business Model
Operations & Supply Chain Management
International Week: Sustainability
MARKETING STRATEGY FOR A DIGITAL WORLD
Strategic Marketing- Creating Value
Market Research & Testing
Customer Behaviour & Customer Journeys
Brand Management & Communication Strategy
Channel Strategy
MARKETING PRACTICE IN A CONNECTED WORLD
Metrics, Marketing Analytics & Forecasting
Pricing
Customer Relationship Management
FMCG Sales & Trade Marketing
Practitioner Workshops
GOING BEYOND
International Marketing Business Trip
Microsoft Excel Skills for Analysis & Decisions (elective)
Prototyping, Web & App Development (optional)
Exchange programme- One-term exchange with + 30 partner schools around the world. Double degree option from: Aston Business School (U.K.), EDHEC (France), EBS (Germany) and HHL (Germany).
LEADERSHIP DEVELOPMENT PROGRAMME
Personal Development Programme at the Residential Training Campus (4 modules)
Personal Branding & Skills to Succeed
EDGE TRACK SPECIALISATIONS
EDGE TRACK 1: DATA & INSIGHT-DRIVEN MARKETING
Finding & Using Insights from Data
Big Data & Predictive Analytics
Building Predictive Models & Machine Learning
EDGE TRACK 2: MULTICHANNEL & OMNICHANNEL MARKETING
Content Marketing for B2B: Generating Leads & Converting Sales
Brand Building in the Digital Age: Personalization at Scale
Cases in Multichannel & Omnichannel Marketing