MA in Strategic Marketing - Máster en Marketing Estratégico
The Master of Marketing program is an advanced degree designed for marketing professionals who are looking to enhance their marketing knowledge and skills. In unique and innovative ways, it combines contemporary marketing issues with a critical, research-based approach to learning.
Specialisation in particular aspects of marketing is a highly distinctive feature of the program. Specialist courses draw directly on the research strengths of the School, with courses on subjects such as Services Marketing Management; Relationship Marketing & CRM; Brand Management; Strategic Digital Marketing; Segmentation Analysis and Global Marketing Strategy.
completion of a recognized bachelor degree
meet English requirements.
* Some programs have additional entry requirements, please contact UNSW for this information.
On successful completion of the Master of Marketing, students will have the ability to:
•demonstrate and apply a broad range of marketing concepts
•apply a range of marketing tools and techniques to address specific business situations
•apply analytical and problem solving skills to make informed marketing decisions
•present complex marketing issues in coherent written statements and oral presentations
The Master of Marketing comprises 72 UOC.
Students must complete 3 core courses (6 UOC each), 1 capstone core course (6 UOC) and 8 elective courses (6 UOC each).
The core courses and the capstone course are offered on Saturdays over six (6) weeks) while the elective courses are held in the evenings during weekdays over 12 weeks. The program can be studied part time or full time.
Category B and Category C applicants may be eligible for up to 24 units of credit exemption based on recognition of prior learning (RPL).
Compulsory core courses (total 18 UOC)
MARK6100 Marketing Management (6 UOC)
MARK6101 Strategic Skills for Marketers (6 UOC)
MARK6102 Creativity Innovation & Change (6 UOC)
Choose 8 Elective courses (48 UOC) *
MARK6104 Services Marketing Management (6 UOC)
MARK6105 Relationship Marketing & CRM (6 UOC)
MARK6107 Advert, Prom & Int Mktg Comm (6 UOC)
MARK6108 Strategic Digital Marketing (6 UOC)
MARK6109 B-B Marketing & Key Acct Mgt (6 UOC)
MARK6110 Advanced Marketing Strategy (6 UOC)
MARK6111 Global Marketing Strategy (6 UOC)
MARK6112 Advanced Topics in Marketing 1 (6 UOC)
MARK6113 Advanced Topics in Marketing 2 (6 UOC)
MARK6114 Brand Management (6 UOC)
MARK6115 CB & Marketing Insights (6 UOC)
With special permission from the Master of Marketing Program Director students enrolled in program 8423 may take up to 2 courses (12 UOC) from the Master of Commerce (Marketing) Program (below). * Note: These courses are not available to students enrolled in 8414 or 7414 programs.
MARK5811 Applied Marketing Research (6 UOC)
MARK5812 Distrib.,Retail Channels &Log. (6 UOC)
MARK5813 Creativity and Innovation (6 UOC)
MARK5814 e-Marketing (6 UOC)
MARK5815 Intl. Marketing in Asia (6 UOC)
MARK5820 Events Management & Marketing (6 UOC)
Compulsory capstone core course
MARK6103 Marketing Consulting Project (6 UOC)
* Note: Not all elective courses are offered each year. Elective course offerings vary from year to year, reflecting contemporary and emerging marketing issues of contemporary concern. Refer to the Class Timetable on my.unsw.edu.au to see current offerings for the semester.