MA Marketing and Public Relations prepares graduates to plan, implement, monitor and evaluate advanced communication and marketing strategies for organisations that operate in complex environments. As part of this postgraduate course you will study the theories of communication and marketing which impact internal and external communication practice.
Postgraduate Marketing and Public Relations has a strong research element and research skills are developed via a taught module. The research dissertation allows you to demonstrate a systematic and advanced critical understanding of an aspect of public relations and marketing. It enables you to develop critical awareness of current problems and new insights in your chosen area.
A recognised university undergraduate honours degree, with at least a lower second classification in a marketing and/or public relations or cognate subject area with at least 60 credits in a marketing and/or public relations and/or cognate subject area. Students holding professional qualifications or Level 7 HE qualifications from other universities may gain advanced entry. For example holders of CIM Postgraduate Diploma will join at the final stage. Entrants holding other professional qualifications will be dealt with on an individual basis.
Applications from individuals with non-standard qualifications, relevant marketing and/or public relations work or life experience and who can demonstrate the ability to cope with and benefit from masters-level studies are welcome and will these applicants will be interviewed. If applicants have not studied recently they may need to undertake an Access programme first.
All applicants are required to submit a 500 word personal statement with their application as evidence of their commitment to the programme and may be called for interview by the course team. Two references that confirm the applicant’s capacity to successfully engage in postgraduate study are also required. Some candidates may be invited for interviews which may be conducted face-to-face, online or by telephone.
For applicants whose first language is not English evidence of an ability in English through an official language test (e.g. IELTS at 6.5 or 7) is required.
Students will undertake 60 credits in compulsory subjects for PR and Marketing plus research methods (20 credits) and dissertation (60 credits). The remaining 40 credits are option modules enabling students to specialise in PR or Marketing or a balance of both.
International critical perspectives on public relations (20 credits)
Applied communication management (10 credits)
Strategic Marketing Management (20 credits)
Digital Marketing (10 credits)
Quantitative and qualitative research methods (20 credits)
Marketing or Public Relations Dissertation (60 credits)
Digital communication (10 credits)
Public affairs and public issues management (20 credits)
Communication and social theory (20 credits)
Media communication (10 credits)
Fundraising and sponsorship (10 credits)
Applied client project (10 credits)
Thinking and writing for Postgraduate study (20 credits)
Market Screening, Selection and Entry (10 credits)
Contemporary Marketing Communications Issues (20 credits)
Principles of International Marketing (10 credits)
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