Master Marketing Management - Máster en Dirección de Marketing
If you aspire to work in a managerial role but want the edge that marketing training will give you, or if you want to work in a management position within marketing, this is the course for you.
It’s also a great choice if you are interested in both marketing and management and want to keep your options open by exploring both disciplines.
The course is also ideal if you have your own business, or work in a family business, and want to improve your marketing and management skills in order to take that business to new levels.
You’ll learn how to identify, evaluate and execute marketing and management strategies. You’ll also discover how to engage and collaborate with other specialists – an essential skill if you aspire to rise to the top in business.
Degree Subject All subjects* (excluding UK degrees in a business-related subject, for which our Academic & Professional Courses are more suitable) *Degrees in dance, drama, music, sport, art, and art and design will be considered on a case by case basis and are reviewed closely for their academic content. Degree Classification Good 2.2 or equivalent
Applicants should normally have a good first degree from a recognised higher education institution in the UK or overseas in disciplines other than business or management. Applicants from overseas may hold a non-UK degree in any discipline.
It is normal for undergraduate students to apply for entry to postgraduate programmes in their final year of study. Applicants who have not yet been awarded a degree may be offered a place conditional on their attaining a particular class of degree.
Students for whom English is a Foreign language
We welcome applications from students whose first language is not English. To ensure such students benefit from postgraduate study, we require evidence of proficiency in English. Our usual entry requirements are as follows:
IELTS: 6.5 with a minimum of 6.0 in all components
PTE (Pearson): 62 with a minimum of 55 in all components
Test dates should be within two years of the course start date.
Compulsory Study (140 credits)
Students must study the following modules for 140 credits:
ACCOUNTING AND FINANCIAL MANAGEMENT
BUYER BEHAVIOUR AND INTERACTIVE MARKETING
INTEGRATED BUSINESS DECISIONS
INTEGRATED MARKETING COMMUNICATIONS
MANAGEMENT SKILLS AND PERSONAL DEVELOPMENT
MANAGING PEOPLE AND ORGANISATIONS
STRATEGIC MARKETING MANAGEMENT
Option A Study (40 credits)
Students will select 40 credits from the following modules:
DIGITAL INTERACTIVE AND SOCIAL MEDIA MARKETING
GLOBAL BRAND STRATEGY
RETAIL MARKETING AND MANAGEMENT
Junior managerial positions