The MSc Marketing and Management degree is offered as a 12 month, full-time intensive Master´s programme designed to meet the needs of non-business graduates who have not previously specialised in marketing or management but now wish to do so and improve on their skill set.
Whilst featuring specialist marketing modules, an understanding and appreciation of other business functions within organisations is also developed throughout the course of the programme. The programme prepares students for a variety of general marketing and management roles in both the private and public sector. One of the outstanding benefits of our MSc Marketing and Management is a full third semester of teaching, offering increased contact hours with our highly experienced academic staff.
Degree Subject: All subjects excluding Business (unless studied in a non-UK context)
Degree Classification: Good 2.2 or equivalent
Compulsory Study (160 credits)
Students must study the following modules for 160 credits:
ACCOUNTING AND FINANCIAL MANAGEMENT
BUYER BEHAVIOUR AND INTERACTIVE MARKETING
CORPORATE FINANCIAL MANAGEMENT
INTEGRATED BUSINESS DECISIONS
INTEGRATED MARKETING COMMUNICATIONS
MANAGEMENT SKILLS AND PERSONAL DEVELOPMENT
MANAGING PEOPLE AND ORGANISATIONS
MARKETING AND STRATEGY: MARKETS COMPETITORS AND CUSTOMERS
Option A Study (20 credits)
Students will select 20 credits from the following modules:
ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT
RETAIL MARKETING AND MANAGEMENT
Norwich Business School students benefit from our highly valued insight into state-of-the-art thinking and practice in the fields of business and management. Many of our graduates have subsequently achieved varied and successful careers with high profile roles in regional, national and international organisations.
The University of East Anglia provides a professional Careers Centre and, together with the School´s Academic Careers Adviser, we will help students to choose their career path and develop their employability skills.
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