Master Marketing and Management
We offer a Master´s in Management for students from any background who would like to work in business or management. The programme has been specifically designed with a clear focus on management in an interconnected global community. This programme covers core management concepts such as international marketing, operations management, global strategy, finance and international human resource management. To help you get the best from your studies, the programme also includes an academic skills module that covers issues such as research methods, presentation skills, group dynamics and employability support.
The MSc Management (Marketing) pathway is for students interested in the challenges of global marketing activities and who would like to build a career within a marketing field. This pathway allows students to pursue specialist topics such as international consumer behaviour and marketing research.
Students must attain a 2:2 (or overseas equivalent) in an undergraduate degree. Any degree subject will be considered.
We consider all applications on their merits and will look at each individual case before making an offer so students who fall slightly short of the entry criteria should still apply to the School of Management.
Non-native English speakers must achieve an IELTS score of 6.0 overall with no component less than 5.5. A list of equivalent tests are provided here. If you have studied an undergraduate degree taught through the medium of English you maybe exempt from this requirement – click here for further information.
For students who fall short of only the English language requirement we offer a range of Pre-Master´s training programmes that you may take before starting your Master´s qualification.
Analysing the internal and external environment of the company
Market and competitor analysis
An introduction to Customer Behaviour
Segmentation, Targeting and Positioning
Product development/product and service strategies
Distribution and Logistics
Integrated Marketing Communications
Organising and implementing a marketing programme
Budgeting for a marketing programme
Evaluating the effectiveness of a programme
Ethical issues in marketing
We have an excellent track record of placing our graduates with major multinational companies and our graduate employment rate is 92%.
From the moment you arrive at the School of Management we will work with you to help you build your skills and experience to enhance your career prospects. During your time with us you’ll have the chance to:
Undertake a work placement or internship through the Swansea Paid Internship Network (SPIN) or ‘Week of Work’ initiative
Work and network with employers from a range of national and multi-national companies through our visiting speaker programme
In conjunction with the International Development Office, undertake an Internship in India, with a company such as GE, Thomson Reuters, 3M, Private Equity or Kanvic Consulting
Boost your skills and meet employers during our biannual Employability Week