University of Melbourne

Master of Management (Marketing)

University of Melbourne
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  • Imparte:
  • Modalidad:
    Presencial en Victoria
  • Precio:
    $74,719 AUD
  • Comienzo:
    Información no disponible
  • Lugar:
    Victoria (Melbourne) 3010
  • Duración:
    2 Años
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Master of Management (Marketing)
  • Otras Convocatorias:


    This program provides foundational business training and specialist training in marketing. It enables graduates to develop, implement and control integrated marketing programs, work closely with managers in other functional areas, and pursue a career in marketing management. The program focuses on the means by which organisations attract and retain customers, and covers many aspects of marketing, including marketing strategy, customer behaviour, relationship marketing, branding and international marketing.


    A degree in any discipline;
    Statement of Intent in seeking entry; and
    English language proficiency (Minimum Band 6.5).


    This program is ideal for students holding undergraduate degrees in areas outside of commerce whose goal may be to assume a managerial position in the marketing and communications field. The program is also suited to commerce students who wish to add marketing to their portfolio


    YEAR 1
    Semester 1
    Management Competencies
    Business Analysis & Decision Making
    Managing for Value Creation
    International Marketing Management

    Semester 2
    Marketing Management
    Consumer Behaviour
    Marketing Research
    Internet Marketing
    YEAR 2
    Semester 1
    Retail Management
    Marketing Strategy
    Product Management
    Brand Management

    Salidas profesionales

    Graduates of this program are employed in roles such as:
    Marketing Manager, Stockland
    Policy and Planning Manager, Committee for Melbourne
    Marketing Analyst, Coles Group
    Product Manager, Palgrave Macmillan
    Project Manager, Colmar Brunton Social Research


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