UCFB

Master in International Sport Management

UCFB
  • Imparte:
  • Modalidad:
    Presencial en Lancashire
  • Precio:
    Consultar rellenando el formulario
  • Comienzo:
    Consultar rellenando el formulario
  • Lugar:
    Turf Moor, Harry Potter Way
    Lancashire (Burnley) BB10 4BX
    Reino Unido
  • Duración:
    1 Año
  • Titulación:
    MSc International Sport Management
  • Otras Convocatorias:

Presentación

UCFB Wembley, in partnership with the Real Madrid Graduate School - Universidad Europea, have created the unprecedented opportunity for students to live, learn and work inside of the world’s greatest sporting venue, Wembley Stadium, as well as experience the inner workings of the world’s biggest football club, Real Madrid.

Our unique MSc International Sport Management provides an unparalleled educational and experiential opportunity for aspiring sports leaders. This pioneering programme has been developed as a transformational journey suited for graduates of all disciplines, as well as for current professionals working within various sectors of the sports industry, for example in management, marketing or operations.

Requisitos

To apply for the MSc International Sport Management programme please download and complete the application form, then return the completed form and relevant documents as instructed to mastersenquiries@ucfb.com.
Relevant documents:
Completed and signed application form;
Personal statement;
Copy of transcripts of highest qualification achieved and English translations (if applicable);
One academic and one professional reference and English translation (if applicable);
Copy of proof of English language level e.g. IELTS (if applicable).

International Applications:
Relevant documents:
Completed and signed application form;
Personal statement;
Copy of valid passport (which you will use to apply for your Tier 4 visa);
Copies of any previous or current UK visas;
Copy of transcripts of highest qualification achieved and English translations (if applicable);
One academic and one professional reference and English translation (if applicable);
Copy of proof of English language level e.g. IELTS (if applicable).

Programa

Financial and Human Capital Management (20 credits)
This module develops students’ understanding of the ways in which financial and management information can be used to achieve competitive advantage. The module also examines the evolution of human resource management, human capital management, and their interaction with accounting and finance.
Leadership and Influence in Sport (20 credits)
The aim of this module is to understand the conceptualisation of leadership within the sporting and business world via the drivers of influence, mutuality and future.
Sustainable Stadium and Event Management (20 credits)
The aim of this module is to explore current and future issues around sustainable sport management. The course uses the concept of sustainability to explore key contemporary issues such as: types of sports venues, construction and refurbishment, venue design, event delivery, stakeholder management, venue marketing and venue management. Each topic will include a balance between the establishment of a theoretical base, and the investigation of practical case studies. The sessions are varied, and the course mixes workshop units and debates in a thought-provoking format. At the culmination, students will gain an understanding of the intricacies of developing, marketing and operating sports venues; and a greater knowledge of the role of sustainability in the management and governance of UK and International sport business.
Global Strategic Sports Marketing Management (20 credits)
Many sports brands face domestic markets that are saturated, highly competitive and with little potential to grow sales revenues, a situation that may see them fall behind in the marketplace. Their main opportunity to grow is to target overseas markets in order to attract new customers and develop new revenues streams. Many sports leagues and brands sell the television rights for their marches to media companies in deals worth in excess of £2billion, who in turn sell these rights in as many as 100 different countries. As a result, global brand awareness has increased for most major sports brands, and this represents an opportunity to increase presence in overseas markets and create new revenue streams. The reality is that marketing products overseas is more complicated and sports brands need to develop their global marketing techniques and a cultural awareness of the countries in which they plan to operate. While the rewards can be high, the risk of failure is even higher and this module will look at techniques that sports brands can use when looking to increase their global presence.
Corporate Strategy in a Sporting Context (20 credits)
In order to be an effective sport manager, it is essential to possess a comprehensive and systematic understanding of the importance of corporate strategy in management, and to demonstrate how this can be applied in the area of international football and sporting management. Students will extend research skills alongside new analytical techniques in order to analyse the business environment. Students will be expected to show a critical awareness of how to carry out complex analysis of this information and explain the current strategic position of the organisation. Using key theoretical concepts and business management information concerning strategic choices, they will then propose the future strategic direction of an organisation, taking into consideration the resources that are available. During this module students will be taught by leading academics and industry professionals in the field of corporate and sport management.
Globalisation of Sport Management (20 credits)
The rapid growth of the sport industry in recent times has led to a need for sport to be studied in a global context. With globalisation as a key concept to be addressed, this module will emphasise the need for sport to be managed effectively in order for optimal performance to be achieved.
It is essential for sport managers to fully apprehend the influence of globalisation on sports and the sport industry through acquiring and applying contemporary business analysis and decision making tools.
Dissertation and Research Methods (60 credits)
The dissertation allows you to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skills. This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation within the domains of marketing, entrepreneurship and leisure management. The research topic that you select must align with the title of the programme on which you are enrolled. The module begins with a series of taught research methods sessions, during which a research proposal is produced. This proposal then guides the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology. Data is then collected, analysed, interpreted and applied to the study purpose, and a 15-20,000 word research report (dissertation) is produced.

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