This one year Master’s degree provides you with a deep understanding of the global event industry.
Through its iconic Wembley Stadium and Etihad Campus locations, students are placed at the heart of a functioning major event venue, with all the benefits that provides, such as event access, internships, work experience opportunities and the chance to study live cases.
The first semester covers all the components of events, such as stadium management, marketing, event finance, event staging and event evaluation. Semester two widens the delivery content by including event impacts while providing students with a range of international event perspectives. Under the stewardship of an academic supervisor, you will also be given the skills and the time to research your own chosen topic within this diverse and fluid industry.
Graduates of the MSc International Sport Event Management programme will be awarded degrees by our esteemed academic partner institution, The University of Northampton.
You will have a Bachelor’s degree with 2:1 classification or an international equivalent. International students that require an IELTS must have an overall IELTS score of 6.5 (minimum of 6.0 in Writing, Speaking, Reading and Listening, or recognised equivalent). Relevant academic experience in business, marketing or sport is desirable.
Applicants should note that possession of the minimum entry criteria does not in itself guarantee admission.
Completed and signed application form;
Copy of transcripts of highest qualification achieved and English translations (if applicable);
One academic and one professional reference and English translation (if applicable);
Copy of proof of English language level e.g. IELTS (if applicable).
For international applications, please also include:
Copy of valid passport (which you will use to apply for your Tier 4 visa);
Copies of any previous or current UK visas.
Sustainable Stadium & Event Management
This module explores all current and future issues around sustainable sports management. The course uses the concept of sustainability to explore key contemporary issues such as: Types of sports venues, construction and refurbishment, venue design, event delivery, stakeholder management, venue marketing, and venue management. Each topic will include a balance between the establishment of a theoretical base, and the investigation of practical case-studies. The sessions are varied, and the course mixes workshop units and debates in a thought-provoking format. At the culmination, students will gain an understanding of the intricacies of developing, marketing and operating sports venues; and a greater knowledge of the role of sustainability in the management and governance of UK and International sport business.
Strategic Sport Marketing
The role of marketing in sport continues to develop with major sports brands such as Real Madrid, Dallas Cowboys, and New York Yankees valued at £2billion according to a valuation in Forbes Business Magazine. This represents significant growth in the last decade, and sponsorship records are frequently broken as more organisations look to align themselves with, and benefit commercially from an association with sporting brands. Television deals have reached record highs in most sports and merchandising revenue continues to grow at major sporting events and in sports clubs. It is therefore critical that sports managers appreciate the mechanics of marketing and appreciate why it is important to know how to develop effective marketing plans and then evaluate their impact. All of these factors are further complicated by the rapid growth in social media techniques, where sports brands that do not fully integrate run the risk of falling behind their competitors.
Event Finance & Budgeting
This module investigates all key issues in regard to event finance and budgeting. It explores how financial and management accounting information can be used for competitive advantage, and it provides you with a strong grounding in the financial discipline in relation to event delivery. The module introduces contemporary issues in the staging of events, and arms students with the tools to measure their financial success. It will introduce various concepts of theory and practice, discuss contemporary trends and challenges, and enable students to better meet goals in this challenging industry.
Principles in the Staging & Evaluation of Events
This module explores the staging and evaluation of events, and builds a range of principles to better understand the processes involved. It introduces contemporary issues in the staging of events, and arms students with the tools to measure their success. The unique nature of events requires relevant processes to be adapted and managed and this module places students at the cutting edge in event management. It integrates various concepts of theory and practice, contemporary trends and challenges, enabling students to better understand the staging and delivery of events.
Event Impacts & Legacy
With the continuous rapid growth of the event industry and the increase in their cost there has been a stronger emphasis placed on measuring event impacts and evaluating legacies. The London 2012 Olympics have set a significant milestone in Olympic Games history by building legacy plans from as early as the bidding stage. However, debates on the success of event legacy are on-going, and they include discussion as to whether sport events can provide legacy at all, how impacts are measured, and discussions of the balance between negative and positive legacies.
This module will examine and analyse theory in relation to event impacts and legacies. It will introduce various concepts of theory and practice, in amongst a focus on practical event delivery.
International Event Perspectives
This module explores the range of perspectives and approaches in the field of International Event Management. It will introduce various concepts of theory and practice, discuss contemporary trends and challenges, and it will compare and contrast a range of international events using case study, debate and formal lecture content.
Dissertation & Research Methods
Career prospects for graduates of the MSc International Sport Event Management degree programme at UCFB include various international sport event management roles, including venue management, event planners and sport strategists.
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