Full-time - 15 months; Part-time - 30 months
This specialist course examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career.
Your studies will extend your awareness of the complex, dynamic and sometimes hostile international business environment.
To apply for a Taught Masters postgraduate course at LSBU you need one of the following:
- IELTS 6.5 or TOEFL 580 (Paper) or 237 (Computer) or 90 (Internet)
- Licenciado/Título de Ingeniero/Título de Arquitecto, average 6.0-6.9 (old grading system), or 1.5 in new grading system
For Postgraduate Diploma and Masters courses the normal entry qualification is an Honours degree or equivalent. For some Postgraduate Diplomas alternative qualifications are accepted along with relevant work experience. The University considers each application on its merits and is prepared to admit candidates who can demonstrate they have reached the normal entry requirements on the basis of prior experiential learning.
Applicants for this course must also meet the following additional entry requirements.
A 2:2 or equivalent degree in a related topic such as marketing, marketing communications, business studies, management, international commerce etc, which must include a substantial unit of study in marketing or employment experience in marketing. Students must also demonstrate English proficiency at level of IELTS 6.5 or equivalent.
The main thrust of this programme is to equip future marketing managers with the knowledge and understanding to make and implement marketing decisions for the international arena. This course enables you to apply theoretical frameworks and principles to the practical work environment.
You will gain practical evaluative and problem solving skills to equip you for more senior roles in marketing management. The taught component of the course will provide you with the most current thinking in marketing management, including marketing science, changing consumer behaviour, new media and the communications process, pricing across borders, and marketing in emerging markets amongst others. You will be given the opportunity to develop an individual approach to research enabling you to specialise in a particular field of marketing.
Strategies for International Market Entry
Cross Cultural Buyer Behaviour
International Pricing and Performance
International Brand Management
Dissertation (20,000 words)
Plus two electives of your choice:
Digital and Social Media
Global Operations and Logistics
Integrated Marketing Communications
Market Driven Marketing
This MSc is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in manufacturing, service and public sector enterprises with operations abroad. Successful students enter into different types of organisations including multinational and global companies, public sector organisations, charities and start-ups.
Our graduates are undertaking a variety of roles including marketing management, international brand management and market research analysts, fund raising and events management, product managers, and account management, public relations, advertising and communications agencies and digital marketing management.
LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search.
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