Master in International Marketing - Máster en Marketing Internacional
The MSC International Marketing (with Internship) offers students the opportunity to complement their studies with work experience in industry for up to 5 months full time or longer part time. The programme offers the opportunity for students to reflect upon their learned skill set to enable further development of their professional career development.
This specialist course examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career.
To apply for a Taught Masters postgraduate course at LSBU you need one of the following:
- IELTS 6.5 or TOEFL 580 (Paper) or 237 (Computer) or 90 (Internet)
- Licenciado/Título de Ingeniero/Título de Arquitecto, average 6.0-6.9 (old grading system), or 1.5 in new grading system
For Postgraduate Diploma and Masters courses the normal entry qualification is an Honours degree or equivalent. For some Postgraduate Diplomas alternative qualifications are accepted along with relevant work experience. The University considers each application on its merits and is prepared to admit candidates who can demonstrate they have reached the normal entry requirements on the basis of prior experiential learning.
The main thrust of this program is to equip future marketing managers with the knowledge, understanding and experience to make and implement marketing decisions for the international arena. The taught component of the course will provide you with the most current thinking in marketing management, including marketing science, changing consumer behaviour, new media and the communications process, pricing across borders, and marketing in emerging markets amongst others.
Strategies for International Market Entry
Cross Cultural Buyer Behaviour
International Brand Management
International Pricing and Performance
Electives (one from)
Digital and Social Media
Global Operations and Logistics
Market Driven Marketing
Social Marketing Strategy
15,000 Word Research Dissertation as well as Internship Reflective Practice Project.
Successful graduates having gained valuable work experience will be equipped to work in a variety of organisations including multinational and global companies, public sector organisations, charities and start-ups. Many of our alumni work for advertising, brand, and market research agencies. Equally our graduates are successful in client-based companies such as manufacturers and banks.
LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course.