The Master of International Management with a specialization in Digital Marketing is for students who want to look at what marketing means in the modern age, and meet the pioneers who have paved the way before them. Students will master the techniques, tools, and strategies to become leaders in their field.
Students who focus on this specialization will benefit from access to key industry figures who will shape their understanding of this fast-paced sector as well as help them acquire the key skills, tools, and contacts to succeed in it.
Bachelor’s degree or equivalent, preferably in a related field
IELTS 6.5 / TOEFL 74 / DET 105-110 / TOEIC 730 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years
A scanned copy of all required academic diplomas, transcripts, and academic certificates
A 500-word written response to a business case study
An interview with a representative from the academic team on their chosen campus.
Their response to the case study will be discussed in the interview.
Photocopy of a valid passport / national ID
1 reference letter from a former teacher or employer
Upon graduation, students will:
Be able to effectively publish and manage content for business growth
Acquire expertise in using Google analytics and various data analysis software
Gain familiarity with online legalities and rights management.
Become an expert in designing and implementing online marketing campaigns
Core Courses - 2 courses per semester (Semester 1 & Semester 2)
Entrepreneurship for Social Impact
Supply Chain & Logistics Management
Business Finance & Accounting
Managing Strategic Communications
Specialization Courses - 3 courses per semester (Semester 1 & Semester 2)
B2B & B2C Strategies
Digital Economy Overview
Strategic Digital Marketing
Inbound & Outbound Marketing
Marketing, Media & Sponsorship in the Sports Industry
During each semester, the community comes together in our campus cities for two Leadership
Development weeks featuring core interpersonal and quantifiable classes, events, featuring guest speakers, company visits, and face-to-face meetings with supervisors to social events and networking dinners.
During the last semester (Semester 3), Students will be led by their dedicated mentor who will help them tailor their program to fit with their thesis / final project.
The minimum number of ECTS credits required to graduate with a master’s degree is 90.
Digital Marketing Specialist
Social Media Strategist/Manager
Digital Marketing Director
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