The Master in International Business Management is modular in structure thanks to the International Business Management Module and the International Trade Management Module.
Globalisation has given rise to increasingly more segmented and competitive markets, so the internationalisation of companies and their establishment in foreign markets is key when expanding a business. Promoting the use of information technologies, addressing the expansion of operations and changing
corporate culture are all essential.
The International Business Management module trains professionals with an international outlook, who know how to manage companies on the road to internationalisation or who already operate abroad. These professionals must master the financial, strategic and management environments which contribute to building international businesses.
The International Trade Management module, in turn, is designed for professionals with an international vocation, who know how to manage a sales department and who want to know the implications of a strategy in a global environment. It is for people proficient in business management who know about the opportunities that can be created with an international sales strategy.
Critically analyse and evaluate complex issues in a globalised, dynamic and changing business environment.
Describe the relevant economic and financial indicators, and business models for decision making.
Appreciate the intercultural complexities of international management and manage institutional agreements ethically.
Recognise the needs of international customers and develop global marketing strategies.
Apply the knowledge needed to succeed as a global entrepreneur and the know-how to develop new businesses in international contexts.
Plan growth strategies for international businesses.
Describe the tools of economic analysis and identify the challenges and opportunities of globalisation.
Use knowledge of new technologies and information systems for international trade and the management of international operations.
Develop sales negotiation skills and techniques at an international level.
Identify the different variables that influence the creation of commercial networks and the impact of logistics as a resource for business.
International Business Management
International Integration and Economic Environment
Regional economic integration processes
International Business Management and Innovation
Principles of the strategy
Strategic innovative management
Internal and external analysis
Functional, competitive and corporate strategies
Internationalisation of the company
Making decisions when entering international markets
Entry strategies for international markets
Global marketing programme
Implementation and coordination of the global marketing plan
International Financial Management
Introduction to the international financial system
Access to financing in international markets
The cultural dimension of international management
Management of cultural diversity
Leadership in the global context
Ethical dilemmas in global management
International Trade Management
Global E-Business Strategies
The internet in businesses and the new consumer
Technical aspects e-businesses
Trends and opportunities in the global environment (Europe, Asia, Latin America, Africa, etc.)
Management of business innovation and information systems
Business angels and venture capital companies
International Trade Management
International shipping insurance for goods
Main international trade documents
Global Supply Chain Management
Stock management, planning systems and operation control
Supply chain management
The integration of purchases – production – distribution
Competition between networks and the integration of operations
International Trade Negotiations
Negotiation in the commercial sphere
Preparing to negotiate
The sales negotiation process and techniques
Negotiation at international level
International Business Simulation
The Trading with workshops cover specific aspects of how to do business and providing services in several regions worldwide. They will focus on the economic and cultural peculiarities of each society, their cultures and subcultures and their influence on trade relations. The workshops will also cover issues related to business protocols and etiquette, as well as discuss how to do business in those regions. Specific topics covered are regional trading blocs, the advantages and challenges of doing business in such countries, guidance for investors and entrepreneurs, case studies, etc. The workshops will be conducted in Spanish or English.
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