If you would like to develop your skills and knowledge in advanced applied communication on a global level, then the MSc in International Applied Communication is for you.
An innovative personal, professional and academic development course, International Applied Communication has been designed to cater for the growing demand for independent-thinking communication managers who can assist organisations to respond in a fast changing, international environment. It will prepare students for a career in international organisations including the UN, NGOs (such as the International Federation of Red Cross and Red Crescent), the Foreign Office and British Council, public relations consultancies and in-house communication departments, as well as in pursuing further academic careers.
A good honours degree (equivalent to a British 2:2 or above), or an equivalent professional qualification. Applicants with extensive suitable experience may be considered.
A strong interest in the challenges of public relations, public communication and strategic communication management as evident in a statement of about 500-words which describes the following: the reasons you want to join the programme, and what you hope to gain from the experience. Two references that confirm your capacity to successfully engage in postgraduate study. Some candidates may be invited for interviews.
Evidence of ability in English through an official language test (e.g. IELTS at 7.0) for non-native English speakers.
International critical perspectives on public relations (20 credits)
Public affairs and public issues management (20 credits)
Option modules (20 credits)
Communication and social theory (20 credits)
Digital communication (10 credits)
Applied communication management (10 credits)
Quantitative and qualitative research methods (20 credits)
After completing both taught semesters you will then work on your MSc International Applied Communication dissertation (60 credits), which is a significant piece of research related to applied communication on the topic of your choice.
The students choose two 10 credits modules or one 20 credits module from the list of option modules below:
Media Communication (10 credits)
Fundraising and sponsorship (10 credits)
Internal Communication Management (10 credits)
Rhetoric (10 credits)
Applied Client Project (10 credits)
Corporate Social Responsibility (20 credits)
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