This exciting new multidisciplinary masters programme is fully designed to reflect the needs of contemporary new media industries, bringing together creative technologies, interactivity and design practices within digital culture. Through the creative application and effective integration of audio visual new media formats and interactive multimedia, successful graduates will be able to address and adapt to the changing needs of this sector in order to secure a leadership position in this vibrant industry sector.
We are in the midst of digital revolution where interactive media is an integral part of our digital culture adding distribution, providing entertainment, and enriching our lives within several areas on a daily basis. The widespread success and establishment of consumer trends for interactive media devices such as games consoles, mobile smart phones, tablet devices and wearable ensures that demand for this type of professional grows rapidly.
You will need an Upper Second Class Honours degree (or equivalent). If English is your second Language you should have an IELTS score of 6.5.
APPLIED INNOVATION AND INTERACTIVE DESIGN
In this module you will explore and experiment with innovation interactive media applications in a range of areas and technologies. This module explores the development of new idea from concept to completion through applied innovation and interactive design. The focus I to exploit and experiment with creative technologies to produce work with assigned USP within the digital spectrum through user-centered design, creating a compelling and enriched user experience. There is an option to gain an additional Adobe certification subject to module performance and passing relevant exams.
DESIGN FOR MOBILE DEVICES (SUBJECT TO MINOR MODIFICATION)
This module focuses on producing and designing powerful mobile applications, professional practice and the skills required for targeting mobile devices including wearables from concept to completion in alignment with current industry practices for maximising commercial viability, for a consumer-faced outcome. You will explore the requirements and various challenges designing for module and wearable devices and hack together ideas, which solve real work problems within our hack lab. You will also develop critical and speculative theoretical and pracituce0based research on the ways computational media technologies are embedded in the technical, cultural, aesthetic, structures of society and how we interact with them on a daily bases for a deeper understanding.
ENTREPRENEURSHIP AND PROJECT MANAGEMENT FOR CREATIVE INDUSTRIES
This module is designed to address reflective practice, entrepreneurship and developing your creative skills through enterprising activity. You will develop your ability to assemble creative projects and bring them to the market using PRINCE2 (Projects IN controlled Environments) methodologies for a commercially viable outcome. You will learn project management theories and mind mapping, explore project management practices, as well as critically evaluate workflows and develop the competencies and skills of a future project manger in industry. This will move towards the development of utilising your contract and new skills to formulate and contract an SME or creative micro business for creative industries from concept to completion, which is consumer faced and commercially viable.
SOCIAL MEDIA AND EMARKETING (SUBJECT TO VALIDATION)
The module examines the role of the social media within the eMarketing and developing powerful marketing campaigns and knowledge within digital media. This module will equip you with advanced knowledge of managing digital marketing campaigns, using social media and web-based technologies. Also developing a cultural understanding, critical and speculative theoretical and practice-based research in order to predicted future trends. You will also gain wider knowledge marketing competencies of email marketing, google analytics, PP, SEO protocols, as wells as trending tools for future forecasting insights, and associated powerful eMarketing and web based tools in order to enhance, build and manage a campaign successfully using a variety of technologies creatively on time and on budget inline with industry demands.
CREATIVE TECHNOLOGY AND AV DESIGN (SUBJECT TO MINOR MODIFICATION)
In this module you will exploit and experiment with aesthetic possibilities of interactive to create enriched experiences. Which captivates and are resonant with meanings, metaphors and rich emotional responses. This module explores creative technologies for audiovisual design and appropriate installation technologies. You will explore the many possibilities for innovative artefacts that combines elements of creative technologies with aesthetic and design principles in order to produce new art forms and installation in the realm of art, museums, moving image, experimental interactive sound toys, interactive cinema artefacts, animation or hybrids of these forms through an installation piece. This knowledge will draw upon generating branding awareness and creating USPs. The exploration of Live project briefs and potential collaboration with commercial enterprises is a feature of this module.
DESIGN FOR INTERACTIVE GAMES (SUBJECT FOR MINOR MODIFICATION)
The games industry is central to interactive media and sound design in today´s market. This module is designed to develop your ability in producing and design for interactive games and associated visual media, including film production workflow from concept to completion, employing multi-layering of sound within an interactive dimension. The module provides the ability to work creatively, where students are expected to enhance potential game-play through the use of appropriate design techniques in relation to their theoretical basis.
The Major Project is your opportunity to negotiate a large-scale, self-determined, original and inventive project, based upon several areas explored in the taught stage of the course. At this stage you will be developing a project within your specialist area and may seek to work with a commercial entity or professional body in the development of your learner contract.
There are many highly desirable careers that students from this course can go on into such as: interactive media, app development, new media production, education, media, ICT, media design, online branding, interactive game design, web production, game designer, media advertising, information design, digital production, strategic development, online advertising, UX architect, digital SAM, mobile UX, front end development, wen development, email marketing executive, ecommerce digital marketing manager, .net developer, UX designer academic publisher, UX researcher, social media executive, digital designer, digital advertising, SEO consultant, content marketing specialist, interaction designer, digital project manger, optimisation manager.
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