Master Tourism Management and Marketing (Full-time, Part-time) - Máster en Gestión Turística y Marketing
The Master’s in Innovation and Tourism Marketing is intended for people who have concerns about the culture of innovation, technology and marketing applied to tourist organizations.
The prospective student entering this program must be a graduate or have a degree in a different area of study. This program is appropriate for students who want to acquire or expand their knowledge in the eld of the design and management of operations aimed at innovation and marketing in the tourism sector.
Applicants wishing to enter this program must be a graduate of a tourism related study or have a degree in a different academic field. This program is appropriate for students who want to acquire or expand their knowledge with regards to the set-up and management of operations aimed at innovation and marketing processes in the tourism sector.
Therefore, prospective students should show general interest in tourism as a whole as well as in the innovative aspects of marketing, creativity and design of tourism products, communication, distribution and new technologies applied in this sector.
The Master’s in Innovation and Tourism Marketing is intended for people that are passionate about the culture of innovation, technology and marketing applied in tourism organizations.
From November to June
Tourism Environment and Innovation Fundamentals. 1st semester (12 ETCS)
The new global tourist environment
Innovation: a reality in the tourism sector
Innovation Management. 1st semester (12 ETCS)
Innovation applied to tourism business models
Innovation and creativity applied to the generation of value
Innovation in tourism processes
Innovation applied to the management of tourism business.
Technologies applied to the Tourism Sector. 1st / 2nd semester (12 ETCS)
Technologies applied to tourism
Public support for the development of technology in tourism
Marketing Management and Branding. 2nd semester (12 ETCS)
Knowledge and management of clients and markets
Innovation and tourism marketing management
From July to October
Practical development (6 ETCS)
Theoretical and Practical seminar
Master Final Project. 2nd semester (6 ETCS)