• Imparte:
  • Modalidad:
    Presencial en Guadalupe de Maciascoque
  • Precio:
    3.750 €
    4.850 €/ Non-EU Citizens
  • Comienzo:
    Consultar rellenando el formulario
  • Lugar:
    Campus de los Jerónimos, s/n
    Guadalupe de Maciascoque (Murcia) 30107
    España
  • Duración:
    60 ECTS
  • Idioma:
    El Curso se imparte en Español e Inglés
  • Titulación:
    Master in Innovation and Tourism Marketing

Presentación

The Master’s in Innovation and Tourism Marketing is intended for people who have concerns about the culture of innovation, technology and marketing applied to tourist organizations.
The prospective student entering this program must be a graduate or have a degree in a different area of study. This program is appropriate for students who want to acquire or expand their knowledge in the eld of the design and management of operations aimed at innovation and marketing in the tourism sector.

Requisitos

Applicants wishing to enter this program must be a graduate of a tourism related study or have a degree in a different academic field. This program is appropriate for students who want to acquire or expand their knowledge with regards to the set-up and management of operations aimed at innovation and marketing processes in the tourism sector.

Therefore, prospective students should show general interest in tourism as a whole as well as in the innovative aspects of marketing, creativity and design of tourism products, communication, distribution and new technologies applied in this sector.

Dirigido

The Master’s in Innovation and Tourism Marketing is intended for people that are passionate about the culture of innovation, technology and marketing applied in tourism organizations.

Programa

Core modules
From November to June

Tourism Environment and Innovation Fundamentals. 1st semester (12 ETCS)
The new global tourist environment
Innovation: a reality in the tourism sector

Innovation Management. 1st semester (12 ETCS)
Innovation applied to tourism business models
Innovation and creativity applied to the generation of value
Innovation in tourism processes
Innovation applied to the management of tourism business.

Technologies applied to the Tourism Sector. 1st / 2nd semester (12 ETCS)
Technologies applied to tourism
Public support for the development of technology in tourism

Marketing Management and Branding. 2nd semester (12 ETCS)
Knowledge and management of clients and markets
Innovation and tourism marketing management

Individual module
From July to October

Practical development (6 ETCS)
Internship practical
Theoretical and Practical seminar

Master Final Project. 2nd semester (6 ETCS)

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Publicidad

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