You may have a background in industrial, product or engineering design or be from the field or art and design or design media and want to specialise in industrial design.
This course will prepare you for the creative industries, to become strategic with your visionary approach, capable of formulating inspired, creative designs based upon sound design strategy and research methodology. You will be able to lead the creative design direction with flair and precision, to provide successful designs through discerning analysis and synthesis of human needs and design form. You may have come from, or have a wish to enter, a broad and diverse range of creative design industries: from graphics and packaging; to product, exhibition and furniture; to transport and spatial design.
Bachelors degree in Industrial/Product/Engineering Design or Art and Design/Media
Core Units (Compulsory)
Key-note lectures will explore the aesthetics of design concepts, and you will have the opportunity to deconstruct and analyse design methods and concepts in seminars and workshops.
Through a structured process and methodology, you will develop a critical and creative understanding of interaction and ergonomic design methods. You will learn to identify, analyse and define ergonomic design phenomena and compile a design specification.
Business Innovation & Enterprise
With an emphasis on strategic management, you will look at how to identify and exploit a company’s strengths. You will evaluate external opportunities that exist, together with conceiving strategies to overcome internal weaknesses and the threats that might be imposed by the industry environment.
To ensure your success in management, you will need to develop a critical understanding of design management: the design process, product development, project planning, the integration of total quality, and decision making analysis.
Materials Optimisation for Sustainability
This topical issue is important to every kind of business. You will develop a knowledge of sustainable development based on a multidisciplinary approach to waste minimisation. You will also learn to identify and quantify environmental impacts during the life cycle of a product/service from raw material abstraction to end of life disposal, and implement real-world sustainable development strategies.
Key research skills in areas such as literature reviews, critical analysis of research findings, project proposals, planning, experiment design and analysis, and dissemination are critical to the success of your project. This unit will adequately prepare you for writing a project proposal and for conducting and disseminating the Masters project.
Individual Masters Project
A substantial, independently-conducted piece of work, your project should demonstrate your understanding of the characteristics and implications that are inherent to the solution of a complex, real-world problem.
Optional placement year in industry
Design Graduates (Colour and Materials)
Senior/principal Industrial Designer
Industrial Designer (Mid/Senior)
Head of Design - Branding Agency
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