Master in Strategic Design Management

Learn how to combine design methods and awareness with effective management strategies to create value and innovate an enterprise.

Strategic Design combines innovation processes, multidisciplinary decision making, a people-focused mentality and business strategies to create products and services that can provide effective solutions for the challenges of the modern world, such as inclusion, sustainability and diversity, taking successful and purpose-driven companies to the next level.

This unique approach combines design thinking, creative sensitivity and specific methods with business viability, management strategies and market value creation.

The IED Barcelona Master’s Degree in Strategic Design Management gives you skillset you need to incorporate the value and tools of design in business environments. If you’re a designer who wants to discover the ins and outs of the business, and the role you can play to participate effectively in a dynamic environment to make a real contribution to society, or a business manager who wants to discover the potential of design and use it in the best possible way in the value creation processes with other strategic functions, this is the course for you.

Today, design is an essential driver of innovation and value creation for companies and organizations alike. This master’s degree gives you the resources you need to bridge the gap between creativity and management. You’ll learn to optimize experiences, imagine and lead change through agile, innovative and targeted processes and methods.

Designers of all disciplines (graphic, product, interior designers) who want to learn business language to integrate design methodologies with strategic vision.
Architects, business and management professionals, as well as specialists in marketing, communication and engineering, who want to apply design methodologies to take their professional profile to the next level and lead innovative projects.

The Master’s Degree in Strategic Design Management is a practice-base course that gives you a critical vision of how design can be implemented to create new products and services with a strategic and sustainable approach.

Throughout the course, you’ll acquire the theoretical knowledge, practical skills and real experiences necessary to become a leader of innovation, to develop projects that have a positive impact on companies, society and the environment.

MODULE 1: FINDING VALUE OPPORTUNITIES
Design Thinking Boot Camp
Trends & Forecast
Design Strategy
Design Research
Sustainable Innovation

MODULE 2: DEVELOPING DESIRABLE SOLUTIONS
Service Design
Co-Creation
Experience Design
Creativity

MODULE 3: DELIVERING VIABLE & FEASIBLE SOLUTIONS
Marketing
Brand Strategy
Financials
Business Model Design

MODULE 4: GROWING YOUR INFLUENCE
Storytelling
People Management
Creative Personal Branding

MODULE 5: TRAVEL EXPERIENCES & PROJECTS

Included:

Two study trips to key European cities:

Lisbon
Part of Project research process 1. On this trip, you’ll visit innovation agencies in Lisbon and participate at Future Days, a festival for innovative, creative leaders of change. You’ll have the opportunity to explore proposals that promote fair, sustainable urban futures, connecting with experts and professionals leading the field in social and environmental transformation.

Geneva — CERN and Challenge-Based Innovation
This trip is part of Project 2: Challenge-Based Innovation (CBI), a program recognized by the Financial Times for its positive impact on the application of design in the business world.You’ll be collaborating on interdisciplinary projects with ESADE and UPC students, using open innovation methodologies to propose solutions for real social challenges. The experience includes a visit to CERN (European Organization for Nuclear Research) one of the most important scientific research facilities in the world, a place to find inspiration for the fusion of science, technology and creativity applied to strategic design.

Real projects collaborating with companies and organizations.

Master´s Thesis Project, the best way to showcase the skills you’ve acquired and your ability to develop strategic solutions that have a real impact.