Master in Management

This Master in Management, specialized in Digital Business, is designed for individuals looking to excel in the global digital economy. The program equips students with the necessary skills to navigate and lead in a rapidly changing technological landscape, focusing on digital transformation, strategic management, and the integration of emerging technologies into business models.

Applicants must provide: 1. A certified copy of their bachelor´s degree and transcripts. 2. Proof of English proficiency: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; or English native speaker/equivalent. 3. A current CV or resume highlighting professional and academic background. 4. Two letters of recommendation from academic or professional sources. 5. One written or video essay answering specific prompt questions. 6. Applicants should ideally have a cumulative GPA of 3.0 on a 4.0 scale or its equivalent. An interview with the admissions committee may also be required to assess the candidate´s goals and suitability for the program. Non-business graduates may need to complete pre-program modules to ensure they have the foundational knowledge required for the master´s level coursework.

This program is directed at graduates from various backgrounds (business, engineering, humanities) who wish to specialize in the digital sector. It is also ideal for professionals seeking to transition into digital management roles, entrepreneurs aiming to start tech-driven businesses, and individuals who want to update their skills to stay relevant in the digital economy.

The primary objective is to provide students with a profound understanding of the digital business world and the strategic impact of emerging technologies. Key objectives include: 1. Developing critical thinking to assess digital trends. 2. Gaining expertise in digital marketing, big data, and data analytics. 3. Understanding the legal and ethical implications of technology. 4. Enhancing leadership skills to manage digital transformation projects. 5. Bridging the gap between technical knowledge and business strategy to drive organizational success. 6. Mastering innovation management to stay competitive in a global market. 7. Learning to design and implement digital business models. 8. Equipping students with the tools to manage cybersecurity and risk in digital environments. This program aims to transform graduates into leaders capable of steering companies through the complexities of the digital age by fostering an innovative mindset and practical problem-solving skills.

The curriculum covers essential topics in digital management, including: Management of Innovation, Digital Business Models, Big Data & AI for Business, Social Media Marketing, Web Analytics & Metrics, Digital Strategy & Transformation, Cybersecurity & Ethics, Strategic Management, Financial Management, Global Economics, Entrepreneurship & New Venture Creation, and a Final Capstone Project or Thesis. The program is structured across three terms to provide a comprehensive mix of theoretical knowledge and practical applications in real-world business scenarios, ensuring students gain hands-on experience with the latest tools and methodologies used in the digital industry.

Career prospects include roles such as: Digital Transformation Manager, Digital Project Manager, E-commerce Manager, Social Media Strategist, Digital Marketing Specialist, Business Intelligence Analyst, Tech Consultant, Digital Product Owner, and Entrepreneur. Graduates are prepared for leadership positions in international corporations, startups, and consulting firms.

Graduates will acquire a wide range of professional competencies including: 1. Digital Leadership: The ability to lead teams and organizations through digital changes. 2. Data Fluency: Proficiency in interpreting big data and analytics to inform strategic decisions. 3. Strategic Innovation: Skill in identifying and implementing innovative digital business models. 4. Technical Proficiency: Understanding the roles of AI, cloud computing, and cybersecurity in modern business. 5. Marketing Savvy: Ability to design and execute comprehensive digital marketing strategies. 6. Ethical Awareness: Navigating the legal and ethical challenges of data privacy and technology. 7. Cross-cultural Management: Working effectively in diverse, global business environments. 8. Crisis Management: Responding to digital threats and market disruptions. 9. Communication: Articulating complex digital concepts to non-technical stakeholders. 10. Entrepreneurial Mindset: Identifying opportunities for digital growth and venture creation. These competencies ensure that graduates are not only ready to enter the workforce but are also prepared to act as catalysts for digital innovation within any organization.