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Imparte:
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Modalidad:Presencial en Geneva
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Precio:Consultar rellenando el formulario
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Comienzo:Convocatoria Continua
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Lugar:EU Business School Geneva
Rue Kléberg 6
Geneva 1201
Suiza -
Horario:START DATES: January, March and October
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Duración:60 ECTS
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Condiciones:Deadline for admission to this program: one month before each start date.
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Idioma:El Master se imparte en Inglés
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Titulación:A state-recognized, university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio). An EU Business School Switzerland master´s degree which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
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Otras Convocatorias:
Presentación
Fashion and luxury have played important roles in society for centuries. Focusing on the business management skills and consumer attitudes to luxury products, with an emphasis on design and creativity, this program prepares you for the projection of a brand. With elements such as advertisement strategy, communication skills and innovative thinking, you are given an in-depth insight into how to effectively manage and position a unique brand.
Requisitos
1 certified copy of bachelor´s degree and transcripts
Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; English native or equivalent
Candidates who wish to apply for the MBA dual qualification in Switzerland and Barcelona or for the MBA program in Munich, must have 2+ years of professional work experience in addition to the requirements listed above.
Applicants must also meet one of the following:
A GPA of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE
An interview with the academic dean
Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
Programa
The Master in Fashion & Luxury Business (60 ECTS) is a one-year program divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).
Term 1
Luxury Business Management
International Luxury Brand Management
Fashion & Luxury Marketing
Digital Marketing Strategies
Seminar: Boosting Creativity
Term 2
Customer Relationship Management
Luxury & Fashion
Luxury & Accessories
Design Thinking
Seminar: Communication Skills
Term 3
Luxury Industry
Leadership
Innovation in Materials & Technology
Design Innovation
Seminar: Online Reputation Management
Business Plan
Students will also be required to submit a business plan (6 ECTS) at the end of their studies and to attend field trips, company visits and fairs as part of the experiential learning method.
Salidas profesionales
Fashion & Luxury Brand Management
Advertising & Communication
Luxury Retail
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