The objective of Ostelea’s Master in Events Organization, Protocol and Business Tourism (MICE) is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions, as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process.
The Master is designed for university graduates or professionals with at least 3 years of background in Tourism sector. Language certification or interview in English.
Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach and event management.
Developing the capacity for creativity and innovation in the industry and its sustainable management through comprehensive and specialist training, equipping participants to take on positions of responsibility.
Training directors equipped to manage events companies, conventions business tourism and institutions, and who are able to achieve the expected results at a global level.
Developing the executive skills required of a global manager of MICE companies to enable them to work cooperatively, assertively and participatively with all of the members of the team.
Learning the key factors in drafting strategic and immediate action plans in MICE settings (Meetings, Incentives, Conferences and Exhibitions).
Module 1 : Introductory Module
Challenges in Event organization: 2 ECTS
Module 2 : Structure and Finance of the Tourism sector
Strategic framework of the company and Business Tourism: 3 ECTS
Finance and strategic management, accounting and budget management of an event: 3 ECTS
Module 3 : Talent Management and Innovation
Intellectual capital and talent management, innovation and the entrepreneurial mindset. Creativity: 4 ECTS
Branding workshop: 2 ECTS
Module 4 : Event Management
Global conceptualization of events: 5 ECTS
Event Management and Production: 5 ECTS
Themed events: Music-Gastronomy-Sports. Personal Events (Wedding and other family events). Congresses and Symposiums: 10 ECTS
Module 5 : Protocol
Tutorising professional training: 5 ECTS
Module 6 : Marketing
International marketing and experience management for events and business Tourism companies: 5 ECTS
Communications and PR as an event brand: 4 ECTS
Module 7 : Master´s Thesis
Master´s thesis: 12 ECTS
Personal brand management: The program includes the development of skills in the field of personal brand management, which include learning personal marketing and employability techniques, in order to identify professional opportunities in Spain and further afield.
Real-time clases: Methodology guided by the proffesors, conferences and synchronous sessions (in real-time) or asynchronous
Same professors as in the clasroom: Development of the necessary program contents, but adapted to online methodology
Business Game: The program applies a learning methodology based on business simulations, involving the challenge of understanding strategic planning through practice and execution within a context that is a highly realistic reflection of the real world
Academic Faculty: Highly respected lecturers, consultants specializing in the launch and implementation of tourism companies in national and international markets
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