This is one of the largest events management Master’s degrees in the UK and, as a conversion course, is ideal for anyone looking for a new career direction.
You’ll receive practical training from research-active and industry-experienced staff in a truly multicultural environment, enhancing your knowledge of diversity and awareness of the cultural differences associated with managerial work in an international environment. Those are vital skills for working as part of a mixed-nationality workforce and for a mixed-nationality clientele.
This course will help you to develop skills essential for working in the events sector, using theories and processes of project and operational management. You’ll learn about the event management cycle, including the planning, design, implementation and evaluation of a variety of events.
A Bachelors Honours degree with 2:2 in any subject, or equivalent or substantial industrial experience at senior management level.
International entry requirements
If English is not your first language, you will need to provide evidence that you understand English to a satisfactory level. English language requirements for this course are normally:
IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.
This course will provide you with the opportunity to develop skills essential for working in the events sector, using theories and processes of project and operational management. You will learn about the entire event management cycle, including planning, design, implementation and evaluation of a variety of events. As an academically driven course, you will learn to critically evaluate a range of theories and models relevant to events management. The practical element of this course focuses on the application of theories and models to event examples, including the organisation of your own live event, as part of a group.
Contemporary Issues in Events Management: You’ll learn to develop an understanding of the contemporary issues affecting the events management industry. Students will be equipped with the skills and knowledge to critically evaluate a range of current management issues and how they affect the events industry.
Organisation, Strategy & Finance: You will learn about the foundations of strategic analysis and choices that tie into an organisation’s business decisions. This includes private, public and third sectors. You’ll study the corporate finance sources of organisations, reporting and interpreting financial data. This will help you understand the dynamics of the events and leisure sector.
Bidding for & Managing International Events: You will learn to critically evaluate and apply management theories and techniques to the effective organisation of and bidding for international events. In this way the unit facilitates preparation for and support careers operating in international events and markets.
Live Event Development & Delivery: This unit encompasses the key components of event planning, using theories and processes of project and operational management. As part of this unit you will cover all elements of planning, designing, implementing and evaluating a variety of events. You will work with resource scheduling tools and undertake logistical planning tasks.
Sustainable Project Management for Events: Since events are increasing in scale and complexity, the areas of programme and project management are important to future event managers. You’ll develop these skills by designing a themed event programme comprised of a number of event projects.
Study skills will be taught as a non-assessed unit: You will learn how to collect, analyse, interpret and present both qualitative and quantitative data. You will be able to understand the nature of research and its associated ethics which will provide an essential underpinning for your research project
Dissertation: An opportunity to study a subject in-depth, showing your understanding of it. The dissertation is the conclusion of your learning experience, where you´ll carry out a research project. You´ll use appropriate research methodology to collect and analyse data and present your findings. Your dissertation will be 15,000 words, and you´ll be taught about research methods
Community, Events, Sports & the Third Sector: You will learn how organisations and communities address social policy agendas, including social justice, human rights, wellbeing and equity, while exploring how social policy campaigners can utilize events and sport in advocacy, activism, political lobbying and to further public understanding. The unit will prepare you to analyse contemporary societal challenges from the local to the global and from Corporate Social Responsibility to bringing awareness to ‘taboo’ societal issues by allowing critical inquiry and independent research. It is aimed at equipping you with the knowledge to understand the process of managing events from a perspective of a growing third sector.
Carnival & Festivals: This unit seeks to provide you with an understanding of the rites and rituals of traditional Carnivals as well as facilitate reflection on contemporary festival practices.
Conference Tourism: You´ll reflect on the conference sector´s growth, and examine its present state by identifying the size, value, trends and growth of major conference destinations throughout the world. You´ll also suggest how destinations and venues can develop a better conference product.
Fashion Retailing: You will explore how fashion can be used to appeal to fashion-conscious consumers.
Crisis & Disaster Management: You´ll develop a systematic understanding of the unique needs and critical resources that exist within key sectors and activities of Tourism, Hospitality and Events. You´ll complete a number of strategic and tactical planning exercises aimed at addressing the need to integrate tourism and events within risk reduction, response and recovery strategies.
Entrepreneurship: The process of creating a new entrepreneurial venture, and funding sources for new and upcoming entrepreneurs. There´s a focus on identifying and evaluating entrepreneurial opportunities. Entrepreneurial development may cover a single entity, a further investment by a portfolio entrepreneur, a management buy-out, a spin-out or a venture in an existing organisation.
Global Food & Drink: The unit will provide an in-depth analysis of the role of food and drink in the international hospitality, tourism, retail and events business environment. An understanding of the nature of our relationship with food socially, economically, politically, environmentally and in terms of technology is a valuable addition to other strategic and operational areas of expertise.
Sport Tourism: You will learn about the features of sport tourism and the changing demands for it, along with its supply structures and impacts on and responses from sport and tourism providers.
Events range in scope, scale and complexity from mega events to corporate meetings. They cover activities from sport and culture to product launches and fundraising. As an event manager you must have abilities in a wide range of subject areas.
Graduates from this course are now working in organisations all over the world, such as Mehr Entertainment in Germany, Capital Club East Africa in Kenya and Moody´s Analytics and Concerto Live in the UK.
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