Digital Marketing is an essential aspect of any marketing strategy. Therefore, those individuals able to contribute strategically to a business’s success in the digital marketing arena will find their skills and knowledge much sought after in the marketplace.
You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organisation, or prospective employer, a distinct competitive advantage.
The course also provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas, and offers an innovative approach to the issues that today’s marketers face.
Licenciado/Título de Ingeniero/Título de Arquitecto with an average of 6.0-6.9, Aprobado or above
English language qualifications:
GCSE pass in English at Grade C or above
IELTS with an average overall score 6.5 with at least a 5.5 in each component
TOEFL IBT minimum score 88
Cambridge English: Advanced (CAE): exams taken from January 2015 – overall score of 176 with at least 162 in each component; exams taken before January 2015 – Grade C and no less than borderline in each skill
Trinity College English Language qualifications: ISE III Pass for postgraduate taught courses and research applications
City and Guild’s IESOL/ISESOL tests at expert and mastery levels (C2 and C1) for the majority of postgraduate programmes
Pearson Test of English Academic (PTE Academic) with a minimum of 67 points in each elemen
Don’t worry if you do not meet these requirements, we run a number of courses to prepare you for academic studies.
Digital Marketing Management
Managing Projects and Programmes
Strategic Digital Marketing
Accounting and Financial Control
Strategic Entrepreneurial Marketing
Dissertation or Business Research Project
The dissertation aims to develop your ability to apply the concepts studied in the modules and to analyse management issues of relevance within your workplace. For students not in employment, it can be based on a case study. Emphasis will be placed on solving real-world business issues by applying skills, qualities and concepts acquired and developed throughout the course.
Learning and teaching methods
The course is delivered on an evening only, or an afternoon and evening basis. You will study through a series of lectures, workshops and internship/work-based learning. The course team work closely with digital marketing professionals who co-deliver elements of the course.
The MSc Digital Marketing draws students from a range of backgrounds who share the common goal of wanting to develop as digital marketers. Graduates should greatly enhance their career prospects across a variety of industries in both private and public sectors but may also choose to start up their own business in this growth area.
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