Master in Digital Marketing - Máster en Marketing digital
This course is designed to offer students who hold an Institute of Direct & Digital Marketing (IDM) QCA Level 7 diploma qualification, with weighted average pass of 50% or more, the opportunity to upgrade their qualification to a Masters degree.
This course was designed in conjunction with The Institute of Direct and Digital Marketing (IDM), the leading body for the professional development of direct, data and digital marketing and will develop both the theoretical and practical knowledge of digital and marketing concepts that are vital in today´s business environment.
The focus of this programme is to equip future marketing managers with the knowledge and understanding of the traditional academic theories, concepts and frameworks of marketing strategy and planning and be able to apply them in the contemporary digital environment. Students will learn the strategic importance of technical change and innovation in the context of information technology and knowledge management.
To apply for a Taught Masters postgraduate course at LSBU you need one of the following:
- IELTS 6.5 or TOEFL 580 (Paper) or 237 (Computer) or 90 (Internet)
- Licenciado/Título de Ingeniero/Título de Arquitecto, average 6.0-6.9 (old grading system), or 1.5 in new grading system
For Postgraduate Diploma and Masters courses the normal entry qualification is an Honours degree or equivalent. For some Postgraduate Diplomas alternative qualifications are accepted along with relevant work experience. The University considers each application on its merits and is prepared to admit candidates who can demonstrate they have reached the normal entry requirements on the basis of prior experiential learning.
Contemporary Marketing (20 Credits)
This module provides a theoretical look at the world of consumers and their behaviour in the digital environment, drawing on consumer behaviour, product, brand and communications theories to interpret and understand how consumers are respond to different technologies. This module sets out to enable students to learn how to operationalise the key marketing, consumer behaviour and communication theories to enable students to critically appraise the swiftly changing digital marketing channels in the light of marketing theory.
Digital and social media (10 credits)
This module provides an intensely practical education in the core digital technologies, such as websites, search, display media, affiliate networks and mobile. Students will explore how they are being used and can assist in the delivery of marketing goals.
Research methods (20 credits)
The MSc Digital Marketing is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in large corporates or small charities, in modern e-businesses or public sector organisations. Digital marketing is the way of the business world for the future and the opportunities are vast.
Successful students from other LSBU marketing orientated Masters programmes have entered into many different types of organisations including multinational and global companies, public sector organisations, charities and startups.
Graduates have also found it a great addition to their professional Diploma qualifications, enabling them to develop a greater confidence in their work through being able to understand and apply more advanced levels of theory and practice to the marketing and business challenges that they face every day.