Máster en Marketing Digital con especialidad en E-commerce o Ventas
The Master of Commerce program has a long and distinguished history in providing high quality, relevant business education to graduates with diverse backgrounds wishing to develop their skills and knowledge in business, as well as those who wish to broaden their undergraduate business degree.
After extensive consultation with internal and external stakeholders, both international and domestic, the revised Master of Commerce emphasises industry and practical orientation to assist students in gaining general business knowledge and providing a transition to a business specialisation in a wide range of disciplines. The program will allow students to apply concepts to and develop skills for contemporary business situations, built around the specialisation.
completion of a recognized bachelor degree
meet English requirements.
* Some programs have additional entry requirements, please contact UNSW for this information.
Knowledge: Our graduates will have current disciplinary knowledge applicable in local and global contexts.
Critical thinking and problem solving: Our graduates will have critical thinking and problem solving skills applicable to business and/or management practice or issues.
Communication: Our graduates will be effective communicators in professional contexts.
Teamwork: Our graduates will be effective team participants.
Ethical, social and environmental responsibility: Our graduates will be aware of ethical, social, cultural and environmental implications of business issues and practice.
Two Compulsory Core Courses To Be Taken in Your First Semester
•MGMT5050 Teams, Ethics & Comp Adv (6 UOC)
One Data Analysys course depending on the specialisation chosen. See list below:
Note: Please note you should complete the course MGMT5050 Teams, Ethics and Competitive Advantage in your first semester of your enrolment in the MCom. MGMT5050 provides you with key organizational knowledge that informs the courses in the rest of your MCom. MGMT5050 also helps you develop better problem-solving skills, reflective thinking, and analytical strategies that support you as you progress through your degree and then your career. By taking MGMT5050 in your first semester of the MCom you can also benefit quickly from the MCom cohort effect and group building opportunities intended by this course.
Find out more about the data analysis courses to determine which one is right for you.
Three Gateway Core Courses (3):
Students must choose 1 gateway course related to the specialisation chosen and 2 additional gateway courses for depth and breadth of learning.
Six Specialisation Courses:
Specialisation courses – select 1 from 11 Specialisations offered (see below for more detail).
One Capstone Course:
Students will be required to complete a capstone course dependent on their primary specialisation.
Capstone for Finance/Economics specialisations:
FINS5568 Capstone Portfolio Mgmt Proces (6 UOC)
Capstone for Marketing, Risk, Information Systems and Management specialisations:
COMM5010 Strategy,Mktg&Mgt (6 UOC)
There is also the opportunity for high performing student to participate in an MCom Practicum. This would replace the Capstone course. Students will need to apply and satisfy specific criteria for entry.
Economics and Finance
Enterprise Systems and Business Design
MANAGEMENT AND HUMAN RESOURCE MANAGEMENT:
Human Resource Management
Organisation and Management Studies
Please note: For detailed information on the courses in the specialiations click on the highlighted links at the bottom of this page.