The Master of Commerce (Marketing) provides business/commerce graduates with advanced level studies in management and marketing. The program provides students with the option to take one of three pathways: consulting; academic (research) or coursework. Students who undertake the academic pathway will be required to take the academic thesis over two semesters.
An undergraduate or postgraduate degree with a major in management, marketing or a related discipline with at least H2B (70%) average, or equivalent;
An average of at least an H2B (70%) in the best three subjects in the disciplines of Management and Marketing in the final year of study;
Results of the Graduate Record Examination (GRE) unless the applicant has met one of the approved conditions for a GRE exemption;
Statement of Intent in seeking entry; and
English language proficiency.
Note: The GMAT or GRE is not mandatory for applicants who have previously completed an undergraduate degree at an Australian or New Zealand University.
The Master of Commerce (Marketing) is designed for students with a degree in business/commerce who may be interested in progressing into the PhD program or pursuing a career in consulting, market research or strategy.
Advanced Management Theory
Advanced Research Methods
Advanced Marketing Management
Advanced Marketing Communications
Advanced Marketing Metrics
Public Relations Management
Leadership and Team Dynamics
Consulting Research Seminar
Consulting Research Project
Graduates of this program have found employment in the following roles:
Consultant, Forethought Research
Marketing Manager, Seek Financial Advice
Project Director, Zanity Leadership Connection Program, NBN Co Limited
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