Train to create and lead the brands of the future, on the first UK course to focus on brand leadership.
Brands are everywhere. They shape our decisions as consumers. They reflect and influence culture and society. Brands are ideas that help us navigate an increasingly complex world. They are shortcuts to ‘meaning’, that are essential for businesses, charities and other organisations to define, produce and communicate value. They are big business too. The Apple brand alone is estimated to be worth $184 billion, according to Interbrand. Branding is an industry in its own right, with an estimated 60,000 people working in the field in the UK alone.
On this course you’ll learn how to excel in this fascinating sector. You’ll discover how to create your own brands, and how to take existing brands to new and exciting places. And thanks to our links with industry you won’t just graduate ready to launch brands, you’ll graduate ready to launch your career too.
Degree Subject Business, Management or Economics Degree Classification 2:1 or higher or the international equivalent
THE EXPERIENCE YOU BRING
This course is designed for people with some experience of the subject, either in their first degree, or in working life. We will help you build on your existing knowledge and prepare you for a successful career in branding.
For that reason, we ask you to be either:
a new graduate who has studied business, management or economics, with at least 25% of your overall degree in one of these three subjects, or
a graduate in any subject, with three or more years´ experience in marketing or strategy work.
Either way, you must have a good degree: an upper second class honours degree (2:1) or its international equivalent.
Compulsory Study (180 credits)
Students must study the following modules for 180 credits:
BRAND AND LEADERSHIP
BRAND: DIGITAL AND TECHNOLOGY
BRANDS AND STRATEGY
BRANDS IN ACTION
FRONTIERS OF BRANDING
INNOVATION AND ORGANISATIONAL TRANSFORMATION
UNDERSTANDING RESEARCH FOR BRAND LEADERSHIP
Saatchi and Saatchi
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