This course is for determined and driven individuals who are ambitious about their career within the Advertising industry. Whether you have recently graduated with a good degree in an Advertising related subject, or you are a Communications professional looking to further your career, this challenging MA degree provides the knowledge and tools necessary to become an Advertising specialist.
The Media School at Bournemouth University has an excellent reputation within the Marketing and Corporate Communications industries in the UK. MA Advertising, benefits from strong industry connections and the degree will be endorsed by the IPA, D&AD, EACM and IDDA.
A good Bachelors Honours degree, 2:1 or above or equivalent in any discipline that includes an element of advertising and/or 2 years of relevant comprehensive professional experience within the Advertising industry.
Advertising Strategy and Planning
This unit allows students to gain a holistic appreciation of the strategic dimensions of advertising. Built on a platform of relevant theoretical perspectives, the following key subject areas are covered: Contemporary models and frameworks; Message processing; Involvement, motivation and goals; Positioning; Differential advantage; The Value Proposition; Sequential Planning; Message strategy development; Behavioural Economics; Effectiveness Evaluation.
This unit concentrates on drawing together students’ previous research knowledge and experience at undergraduate level, challenging their understanding of academic research and of applied research within the communications industries.
This unit is aimed at transforming problems and challenges into opportunities, for both entrepreneurs and organisations.
Consumer Culture Insights
The overall aim of the unit is to enable students to develop competency in the application of consumer culture theory in generating consumer insights
This unit aims to provide students with strategic and tactical skills for developing advertising and marketing communications strategies in the digital sphere.
Advertising Boot Camp
This unit is a 3 week professional, part-delivered in London and part-delivered in Bournemouth with collaboration of advertising agencies and relevant professional associations, aims to situate advertising within integrated marketing communications, providing the context to planning a contemporary promotions campaign.
Professional Project OR Academic Paper
Students will be required to prepare an academic paper, professional project or portfolio based on their particular chosen subject area.
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