This course has been designed by the Design, Strategy and Management team at ELISAVA and is being executed in collaboration with Rotterdam Business School.
Design is more and more perceived as a complex management transversal activity in which user/consumers needs, market dynamics, and business strategies meet.
Likewise, management methodology known as design management, as project development model for design professionals and as business model for creative firms, was not able to adapt itself to the changeable and dynamic flow of current markets.
The necessity of planning new patterns demands a rupture with rigid structures and a tackling of more organic working methodologies, adaptable to changeable times and to new societies and emerging markets. This new planning must be focused on strategy and entrepreneurship with new thought preconceptions.
Entrepreneurs, Intrapreneurs, Independent Professionals, Creative Industries, Professionals, Designers, Managers; social entrepreneurs, start Up leaders and commerce oriented enthusiasts.
This programme has the main goal of providing (within a design + management perspective) with the necessary tools in order to navigate the new exchange dynamics for the production and distribution of products and services.
To generate interdisciplinary synergies that provide participants with the knowledge for developing new projects and for optimising those that already exist.
The programme must train in the knowledge and application of design management working methodologies that are adapted to the new business, social, and geographic scenarios of today’s world. It must also provide its participants with a wide knowledge of the strategies and the several ways of approaching design management from the aspects of Strategy and Entrepreneurship.
MaDE has an unconventional structure that offers both the flexibility and support to today´s entrepreneur’s need. Four of the modules happen in Barcelona and three of them in Rotterdam and a combination of on-site and online seminars provide permanent support to the work of participants.
Professors from ELISAVA and RBS help entrepreneurs navigate both creative and business challenges.
Three modules of the program are held in Rotterdam and four modules are held in Barcelona, students will travel and stay in Rotterdam for at least a week three times in the year.
Module 1: Business Mindsets (Barcelona)
DESIGN CENTERED COMPANY (DCC)
R+D STRATEGY DESIGN
BLUE OCEAN STRATEGIES AND COLLATERAL THINKING
Module 2: Business Models & Strategies (Rotterdam)
CREATIVE ECONOMY AND COLLECTIVE INTELLIGENCE
SUSTAINABLE BUSINESS PRACTICES
BRANDING AND STORYTELLING
VALUE PROPOSITION DESIGN
INTERNAL COMPANY JOURNEY
Module 3: Consumer Behaviour and Trends (Barcelona)
UNIVERSAL CONSUMER AND UNIVERSAL DESIGN
URBAN / LOCAL ETHNOGRAPHY
USER JOURNEYS, PROSUMERS AND SOCIAL MEDIA
Module 4: Finance and Management (Rotterdam)
FINANCIAL AND MANAGEMENT STRATEGIES FOR CREATIVE BRANDS (FORTUNE AT THE BOTTOM OF THE PYRAMID)
INVESTMENT, FUNDING, OUTSOURCING AND CROWDSOURCING
MONEY, BITCOIN AND OTHER FORMS OF PAYMENT
PROJECT MANAGEMENT & FEASIBILITY
INTELLECTUAL PROPERTY AND LEGISLATION
MODULE 5 Product, Production and Distribution (Barcelona)
PRODUCT TESTING AND MATERIALS LAB
DIY, DEMATERIALISATION AND DIGITAL PRODUCTS
MODULE 6 Service Design and Innovation (Barcelona)
MODULE 7 Contemporary Commerce (Rotterdam)
PHYSICAL, MOBILE AND DIGITAL SHOPS
IN-TRANSIT COMMERCE AND EVENTS
MULTICHANNEL & SHARING ECONOMY
Transversal modules: Workshops and Tools that will be applied throughout the program (available during some modules, as online and onsite classes and through a virtual forum).
WORK AND PRODUCTION SYSTEMS DESIGN
VISUAL & MANUAL THINKING
PERSONAL LEADERSHIP & SOFT SKILLS (Jessica Shinnick RBS)
Programme and parallel activities
Practice based learning program
Startup Immersion: Participants of the program willing to join a startup to learn-by-doing while in the program are welcome to do so. A limited list of startups open to short immersions will be available along the year. This immersion can last up to 2 months and the purpose is to support and observe the daily work for practical learning.
Pop-up Biz: Participants of MaDE should complete at least two practical pop-up business initiatives during the year. These initiatives can be linked to the main projects or in collaboration and they should achieve engagement and financial objectives.
Investors Fund: who are regularly offered investment opportunities in projects spawned by the program under strong advice and monitoring criteria. These investors may be individuals or public / private institutions.
Corporate Partners Program: Companies and institutions that provide support as knowledge, resources, infrastructure or capital for development and sustainability of the projects produced in the program. This program works under agreement and annual membership with tax benefits granted by the foundation.
Brother Startup Program: Open to running startups seeking temporary support from our participants and offering them the experience of day-to-day project in a totally real context.
Open Seminars and Events: special talks, guest lecturer series and masterclasses will be available to a limited number of participants.
Mentor and Coaches: Entrepreneurs, business men and top executives have the opportunity to follow and mentor projects and eventually join as partners or investors.
ELISAVA/RBS Alumni Entrepreneurs club: A group of our more successful alumni that share stories and experience about their studios, projects and companies with students and professors
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