Just two semesters at Centennial College’s Marketing – Research and Analytics program is all it takes to gain knowledge and develop the skill set to analyze and interpret trends and client behaviour.
Marketers rely on research and analysis in order to make effective decisions, attract a greater client base, and deepen existing client relationships. As such, the two-semester program, which falls under the School of Business umbrella, consists of a mixture of lectures and labs that will ensure you have a well-rounded overview of the industry.
An important aspect of the industry is digital. The Marketing – Research and Analytics program will expose you to leading software solutions used in the field. Among them are SAS Enterprise Guide and SAS Enterprise Miner as well as Environics Analytics Envision (used to develop comprehensive profiles of selected target markets).
Upon graduation, you will receive an Ontario Graduate Certificate from Centennial College, plus certificates of recognition from SAS (completion of the three specified SAS courses in the program will be required) and Enviro
Three-year college diploma or university degree in any discipline.
We will consider applicants who have a two-year college diploma or a partial university degree (75% complete), and who have a minimum of two years work experience relevant to the program.
Business Culture and Craft
Marketing Analysis and Planning
Fundamentals of Marketing Research
Computer Applications for Marketing Analytics
Statistics for Marketing Research
Employment and Career Preparedness
Case Analysis and Marketing Metrics
Database Mining and Analytics
Advanced Computer Applications for Marketing Analytics
Fundamentals of Interactive Marketing
Research and Analytics - Capstone
Fundamentals of Project Management
Supply Chain Analyst
International Logistics Manager
Supply Chain Software Manager
Warehouse Operations Manager
Customer Service Manager
Marketing research analyst
Web Marketing Analyst
Direct Response Analyst
Online Marketing Analyst
Data and Analytics Specialist
Business Analytics Specialist
Loyalty Program Analyst
Sales Data Analyst
Marketing Strategy Analyst
Areas of Employment
Organizations with in-house analytical and research functions
Marketing research firms
Companies specializing in direct marketing
Mobile marketing and e-marketing
Loyalty program management companies
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