• Imparte:
  • Modalidad:
    Presencial en Bentley
  • Precio:
    FEES (INDICATIVE FIRST YEAR ONLY)
    Domestic fee paying: $27,500
  • Comienzo:
    Julio 2017
  • Lugar:
    Kent Street
    Bentley (Perth) WA 6102
    Australia
  • Duración:
    2 Año
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Marketing Major (MCom)
  • Otras Convocatorias:

Presentación

The Marketing Major (Mcom) provides you with a comprehensive and in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research. The curriculum pays particular attention to marketing in an international context and such key specialist topics as:

global marketing communications
digital marketing
tourism marketing.
You will undertake a significant research project providing the opportunity to pursue a topic of your particular professional interest.

Requisitos

Australian & NZ Students

A bachelor degree or an equivalent qualification in any discipline from a recognised tertiary institution.

International Students
Minimum English language entry requirements:
IELTS ACADEMIC (INTERNATIONAL ENGLISH LANGUAGE TESTING SYSTEM)

Programa

YEAR 1 SEMESTER 1
Marketing Management
Marketing Intelligence and Research
Buyer Behaviour and Analysis
International Marketing for Managers

YEAR 1 SEMESTER 2
Marketing of Services
Contemporary Issues in Tourism Marketing
Public Relations Contemporary Practice
Global Marketing Communications

YEAR 2 SEMESTER 1
Advanced Marketing and Business Strategies
Digital and Interactive Marketing
Business Research Methods
Culture and Ethics in Business

YEAR 2 SEMESTER 2
Marketing and Sustainability
Customer Relationship Management

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Publicidad

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