MBA - International Marketing - MBA en Marketing Internacional
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Online
The Marketing Major (Mcom) provides you with a comprehensive and in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research. The curriculum pays particular attention to marketing in an international context and such key specialist topics as:
global marketing communications
digital marketing
tourism marketing.
You will undertake a significant research project providing the opportunity to pursue a topic of your particular professional interest.
Australian & NZ Students
A bachelor degree or an equivalent qualification in any discipline from a recognised tertiary institution.
International Students
Minimum English language entry requirements:
IELTS ACADEMIC (INTERNATIONAL ENGLISH LANGUAGE TESTING SYSTEM)
YEAR 1 SEMESTER 1
Marketing Management
Marketing Intelligence and Research
Buyer Behaviour and Analysis
International Marketing for Managers
YEAR 1 SEMESTER 2
Marketing of Services
Contemporary Issues in Tourism Marketing
Public Relations Contemporary Practice
Global Marketing Communications
YEAR 2 SEMESTER 1
Advanced Marketing and Business Strategies
Digital and Interactive Marketing
Business Research Methods
Culture and Ethics in Business
YEAR 2 SEMESTER 2
Marketing and Sustainability
Customer Relationship Management