Curtin University of Technology - Australia

Marketing Major (MCom) - Máster en Marketing

Curtin University of Technology - Australia
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  • Imparte:
  • Modalidad:
    Presencial en Bentley
  • Precio:
    FEES (INDICATIVE FIRST YEAR ONLY)
    Domestic fee paying: $27,500
  • Comienzo:
    Julio 2017
  • Lugar:
    Kent Street
    Bentley (Perth) WA 6102
    Australia
  • Duración:
    2 Año
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Marketing Major (MCom)
  • Otras Convocatorias:

    Presentación

    The Marketing Major (Mcom) provides you with a comprehensive and in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research. The curriculum pays particular attention to marketing in an international context and such key specialist topics as:

    global marketing communications
    digital marketing
    tourism marketing.
    You will undertake a significant research project providing the opportunity to pursue a topic of your particular professional interest.

    Requisitos

    Australian & NZ Students

    A bachelor degree or an equivalent qualification in any discipline from a recognised tertiary institution.

    International Students
    Minimum English language entry requirements:
    IELTS ACADEMIC (INTERNATIONAL ENGLISH LANGUAGE TESTING SYSTEM)

    Programa

    YEAR 1 SEMESTER 1
    Marketing Management
    Marketing Intelligence and Research
    Buyer Behaviour and Analysis
    International Marketing for Managers

    YEAR 1 SEMESTER 2
    Marketing of Services
    Contemporary Issues in Tourism Marketing
    Public Relations Contemporary Practice
    Global Marketing Communications

    YEAR 2 SEMESTER 1
    Advanced Marketing and Business Strategies
    Digital and Interactive Marketing
    Business Research Methods
    Culture and Ethics in Business

    YEAR 2 SEMESTER 2
    Marketing and Sustainability
    Customer Relationship Management

    Publicidad

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