University of New South Wales, Australia

Marketing Graduate Certificate - Certificado de Postgrado en Marketing

University of New South Wales, Australia
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  • Imparte:
  • Modalidad:
    Presencial en New South Wales
  • Precio:
    845$AUD/UOC
  • Comienzo:
    Información no disponible
  • Lugar:
    UNSW Australia International Centre, East Wing, Red Centre Building
    New South Wales 2052
    Australia
  • Duración:
    6 Meses
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Marketing Graduate Certificate

Presentación

The Graduate Certificate in Marketing is designed for marketing professionals who are looking to enhance their marketing knowledge and skills and is a pathway program, into the Master of Marketing, if you do not have an undergraduate degree.

Requisitos

Postgraduate
completion of a recognized bachelor degree 
meet English requirements.
* Some programs have additional entry requirements, please contact UNSW for this information.

Objetivos

On successful completion of the Graduate Certificate in Marketing, you will have the ability to:
demonstrate and apply a broad range of marketing concepts
apply a range of marketing tools and techniques to address specific business situations
apply advanced analytical and problem solving skills to make informed marketing decisions
present complex marketing issues in coherent written statements and oral presentations

Programa

The Graduate Certificate in Marketing comprises 24 UOC.

The program can be studied part time or full time.

Complete 2 or 3 core courses (6 UOC each) and 1 or 2 elective courses (6 UOC each) to complete 24 UOC.
Note: The core courses are offered on Saturdays over six (6) weeks and the elective courses in the evenings during weekdays over 12 weeks.
Core courses
MARK6100 Marketing Management (6 UOC)
MARK6101 Strategic Skills for Marketers (6 UOC)
MARK6102 Creativity Innovation & Change (6 UOC)
Elective courses
MARK6104 Services Marketing Management (6 UOC)
MARK6105 Relationship Marketing & CRM (6 UOC)
MARK6107 Advert, Prom & Int Mktg Comm (6 UOC)
MARK6108 Strategic Digital Marketing (6 UOC)
MARK6109 B-B Marketing & Key Acct Mgt (6 UOC)
MARK6110 Advanced Marketing Strategy (6 UOC)
MARK6111 Global Marketing Strategy (6 UOC)
MARK6112 Advanced Topics in Marketing 1 (6 UOC)
MARK6113 Advanced Topics in Marketing 2 (6 UOC)
MARK6114 Brand Management (6 UOC)
MARK6115 CB & Marketing Insights (6 UOC)

Publicidad

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