Marketing – Research and Analytics, Post Graduate Certificate - Posgrado en Marketing, Investigación y Análisis
The Graduate Certificate in Marketing is designed for marketing professionals who are looking to enhance their marketing knowledge and skills and is a pathway program, into the Master of Marketing, if you do not have an undergraduate degree.
completion of a recognized bachelor degree
meet English requirements.
* Some programs have additional entry requirements, please contact UNSW for this information.
On successful completion of the Graduate Certificate in Marketing, you will have the ability to:
demonstrate and apply a broad range of marketing concepts
apply a range of marketing tools and techniques to address specific business situations
apply advanced analytical and problem solving skills to make informed marketing decisions
present complex marketing issues in coherent written statements and oral presentations
The Graduate Certificate in Marketing comprises 24 UOC.
The program can be studied part time or full time.
Complete 2 or 3 core courses (6 UOC each) and 1 or 2 elective courses (6 UOC each) to complete 24 UOC.
Note: The core courses are offered on Saturdays over six (6) weeks and the elective courses in the evenings during weekdays over 12 weeks.
MARK6100 Marketing Management (6 UOC)
MARK6101 Strategic Skills for Marketers (6 UOC)
MARK6102 Creativity Innovation & Change (6 UOC)
MARK6104 Services Marketing Management (6 UOC)
MARK6105 Relationship Marketing & CRM (6 UOC)
MARK6107 Advert, Prom & Int Mktg Comm (6 UOC)
MARK6108 Strategic Digital Marketing (6 UOC)
MARK6109 B-B Marketing & Key Acct Mgt (6 UOC)
MARK6110 Advanced Marketing Strategy (6 UOC)
MARK6111 Global Marketing Strategy (6 UOC)
MARK6112 Advanced Topics in Marketing 1 (6 UOC)
MARK6113 Advanced Topics in Marketing 2 (6 UOC)
MARK6114 Brand Management (6 UOC)
MARK6115 CB & Marketing Insights (6 UOC)