• Imparte:
  • Modalidad:
    Presencial en Madrid
  • Precio:
    29.400 €
  • Comienzo:
    Octubre 2017
  • Lugar:
    Avda. de Valdenigrales, s/n
    Madrid 28223
    España
  • Titulación:
    International MBA (IMBA)

Presentación

ESIC Business and Marketing School (ESIC) and Shanghai International Studies
University (SISU) have joined forces to create a unique and pioneering International
MBA for businesswomen/men designed to enhance their management and
leadership skills and provide them with the expertise to solve complex challenges in
an increasingly globalized environment. Upon completion, participants will receive
two MBA degrees from two prestigious institutions: ESIC IMBA + SISU MBA.

An innovative Dual MBA Degree program

In a league of its own

Spain & Madrid
Spain is home to seven of the FT Global 500 companies and six of the Euro Stoxx 50. In addition, the
country offers the opportunity to develop and strengthen business links with China and Latin America
thanks to its close relationship with these regions. Madrid is a cosmopolitan city of great cultural and
historical interest. It is also one of Europe’s largest cities and a major business and financial centre.
China & Shanghai
China, along with other emerging economies, is the main strategic objective of most multinational
corporations as it has been widely accepted that they will be the drivers of growth in the next decade.
In Shanghai, China’s largest city, participants will gain first-hand knowledge of the challenges
and opportunities to be found in Asia, especially in China. It is a multicultural city and a major
financial centre, dubbed the gateway for business in China.

Objetivos

To teach students how to use specific techniques in the areas covered by an MBA (finance, production, marketing, etc.)

To provide the opportunity to develop skills through the experience of running a company in a highly competitive field.

To provide guidelines for the creation and development of a company.

To meet international demand with a structure that allows for an English version of the course with foreign teachers....

Programa

Core BUSINESS modules:

• Economics for Decision Making
• Accounting for Decision Making
• Management Information Systems
• Organizational Behavior
• Strategic Marketing
• Operations Management
• Strategic Management
• Managing Innovation
• Entrepreneurial Management
• International Business Management
• Business Ethics & CSR

• Human Resources Management
• Data Modelling & Decision Making
• Corporate Finance
• Electives (three):
• Simulation
• Brand Management in Fashion and Luxury
• Public Relations
• International Finance
• Marketing for Specific Sectors and Products
• Innovation Management
• Value Creation and Sports Management
• Neuromarketing
• Designing Competitive Organizations in the Digital Ecosystem
• International Marketing off-line/on-line
• Managing intangibles
• International B2B
• New management skills in a VUCA (volatile, uncertain, complex and ambiguous) world
• European Integration
• International Marketing

PROFFESSIONAL SKILLS DEVELOPMENT

Dynamics of Organizations
Team Building
Empowering Creative Thinking
Developing Effective Managers

Leadership
Understanding China for Global Managers
Career Development
Chinese Language

WORLD MARKETS & INTRA/ENTREPRENEURSHIP WORKSHOPS

Emerging Themes
Europe
Asia
North America
Latin America
Africa
Current Economic Situation and Prospects
New Trends in Consumption
Digital Entrepreneurship
Digital Business
Model Generation
Agile Project Management
Inbound Marketing (in International Contexts)
Growth Hacking
Positioning and Apps Monetization

Integrated Management & Critical Thinking
Final Project

¡Infórmate ahora sin compromiso!

Publicidad

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