• Imparte:
  • Modalidad:
    Presencial en Madrid
  • Precio:
    29.600 €
  • Comienzo:
    Octubre 2017
  • Lugar:
    Avda. de Valdenigrales, s/n
    Madrid 28223
    España
  • Titulación:
    International MBA (IMBA)
  • Otras Convocatorias:

    Presentación

    ESIC Business and Marketing School (ESIC) and Shanghai International Studies
    University (SISU) have joined forces to create a unique and pioneering International
    MBA for businesswomen/men designed to enhance their management and
    leadership skills and provide them with the expertise to solve complex challenges in
    an increasingly globalized environment. Upon completion, participants will receive
    two MBA degrees from two prestigious institutions: ESIC IMBA + SISU MBA.

    An innovative Dual MBA Degree program

    In a league of its own

    Spain & Madrid
    Spain is home to seven of the FT Global 500 companies and six of the Euro Stoxx 50. In addition, the
    country offers the opportunity to develop and strengthen business links with China and Latin America
    thanks to its close relationship with these regions. Madrid is a cosmopolitan city of great cultural and
    historical interest. It is also one of Europe’s largest cities and a major business and financial centre.
    China & Shanghai
    China, along with other emerging economies, is the main strategic objective of most multinational
    corporations as it has been widely accepted that they will be the drivers of growth in the next decade.
    In Shanghai, China’s largest city, participants will gain first-hand knowledge of the challenges
    and opportunities to be found in Asia, especially in China. It is a multicultural city and a major
    financial centre, dubbed the gateway for business in China.

    Objetivos

    To teach students how to use specific techniques in the areas covered by an MBA (finance, production, marketing, etc.)

    To provide the opportunity to develop skills through the experience of running a company in a highly competitive field.

    To provide guidelines for the creation and development of a company.

    To meet international demand with a structure that allows for an English version of the course with foreign teachers....

    Programa

    Core BUSINESS modules:

    • Economics for Decision Making
    • Accounting for Decision Making
    • Management Information Systems
    • Organizational Behavior
    • Strategic Marketing
    • Operations Management
    • Strategic Management
    • Managing Innovation
    • Entrepreneurial Management
    • International Business Management
    • Business Ethics & CSR

    • Human Resources Management
    • Data Modelling & Decision Making
    • Corporate Finance
    • Electives (three):
    • Simulation
    • Brand Management in Fashion and Luxury
    • Public Relations
    • International Finance
    • Marketing for Specific Sectors and Products
    • Innovation Management
    • Value Creation and Sports Management
    • Neuromarketing
    • Designing Competitive Organizations in the Digital Ecosystem
    • International Marketing off-line/on-line
    • Managing intangibles
    • International B2B
    • New management skills in a VUCA (volatile, uncertain, complex and ambiguous) world
    • European Integration
    • International Marketing

    PROFFESSIONAL SKILLS DEVELOPMENT

    Dynamics of Organizations
    Team Building
    Empowering Creative Thinking
    Developing Effective Managers

    Leadership
    Understanding China for Global Managers
    Career Development
    Chinese Language

    WORLD MARKETS & INTRA/ENTREPRENEURSHIP WORKSHOPS

    Emerging Themes
    Europe
    Asia
    North America
    Latin America
    Africa
    Current Economic Situation and Prospects
    New Trends in Consumption
    Digital Entrepreneurship
    Digital Business
    Model Generation
    Agile Project Management
    Inbound Marketing (in International Contexts)
    Growth Hacking
    Positioning and Apps Monetization

    Integrated Management & Critical Thinking
    Final Project

    ¡Infórmate ahora sin compromiso!

    Publicidad

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