MIP - Politecnico di Milano Graduate School of Business

International Master in Multichannel Marketing Management (IM4) - Máster en Gestión de Marketing Multicanal

MIP - Politecnico di Milano Graduate School of Business
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  • Imparte:
  • Modalidad:
    Presencial en Milán
  • Precio:
    16500 € for EU students 18500 € for Non-EU students
  • Comienzo:
    Septiembre 2018
  • Lugar:
  • Duración:
    16 Meses
  • Idioma:
    El Master se imparte en Inglés
  • Titulación:
    International Master in Multichannel Marketing Management


The International Master in Industrial Management (IMIM) is designed to provide students with primarily scientific or engineering based educational backgrounds with essential business and managerial skills, relevant to pursuing careers in internationally orientated manufacturing and servicing industries.



3 or 4-year Bachelor´s degree from Accredited Institutions

The minimum requirements for the IM4 programme are:
Application form
Application (€100)
CV or resume in English
Motivation letter in English
Copies of University degrees and academic transcripts
Copy of English certificate (TOEFL, TOEIC or equivalent) for non-native speakers
Two reference letters (optional)


The International Master in Multichannel Marketing Management is specifically designed for young graduated talents willing to face the challenges of marketing in the contemporary age.


The Master aims at developing in candidates:

The ability to design and manage valuable customer experiences (with a special sensitivity derived by continuous relationships with Italian and multinational companies at the forefront of experiential marketing)

The ability to exploit the opportunities in communication, promotion and distribution enabled by ICTs and big data

The ability to develop marketing accountability in order to quantify and effectively measure returns on marketing investments

The ability to combine managerial skills and creativity, interacting with the operations, R&D and Finance & Control to develop sustainable innovations and continuous improvement in customer relationships.


The course is entirely taught in English and has a duration of 12 months starting in September.

The programme is divided into six major modules:

Management Basics
Marketing Management
Advanced Marketing
Experience Design & Marketing - the Italian Way
Elective courses
Soft skill courses

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