MIP Politecnico di Milano Graduate School of Business

International Master in Multichannel Marketing Management (IM4) - Máster en Gestión de Marketing Multicanal

MIP Politecnico di Milano Graduate School of Business

Presentación

The International Master in Multichannel Marketing Management is a programme that aims to develop the knowledge and skills that a future manager working in marketing should have. This is achieved during the master by a combination of activities that aim to build a theoretical background for the participant but also enable them to apply this knowledge and skills in the real business world, with a particular focus on the Italian best practices. Moreover, thanks to the unique collaboration with IBM, Nielsen, OTB and UM McCann, students will enter in direct contact with the company, through Business Seminars, Lectures, Workshops and Business Games.
The course is a 12 month Master programme offered by MIP Politecnico di Milano that seeks to instruct students on managerial topics relevant to the Marketing Management with special focus on today´s important areas such as Digital Marketing, Big Data and Customer Experience.

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Requisitos

3 or 4-year Bachelor´s degree from Accredited Institutions

The minimum requirements for the IM4 programme are:
Application form
Application (€100)
CV or resume in English
Motivation letter in English
Copies of University degrees and academic transcripts
Copy of English certificate (TOEFL, TOEIC or equivalent) for non-native speakers
Two reference letters (optional)

Dirigido

The International Master in Multichannel Marketing Management is specifically designed for young graduated talents willing to face the challenges of marketing in the contemporary age.

Objetivos

The Master aims at developing in candidates:

The ability to design and manage valuable customer experiences (with a special sensitivity derived by continuous relationships with Italian and multinational companies at the forefront of experiential marketing)

The ability to exploit the opportunities in communication, promotion and distribution enabled by ICTs and big data

The ability to develop marketing accountability in order to quantify and effectively measure returns on marketing investments

The ability to combine managerial skills and creativity, interacting with the operations, R&D and Finance & Control to develop sustainable innovations and continuous improvement in customer relationships.

Programa

The course is entirely taught in English and has a duration of 12 months starting in September.

The programme is divided into six major modules:

Management Basics
Marketing Management
Advanced Marketing
Experience Design & Marketing - the Italian Way
Elective courses
Soft skill courses

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