The Luxury goods industry deals specifically with the desire for excellence and the exceptional, and has shown in recent years to be an exceptionally resilient industry. Largely due to growing demand in the Asian market and relatively consistent demand from traditional markets, the luxury industry has continued to display promising growth trends in clear contrast to the performance of comparable industries over the last few years. However, in spite of this, the field of luxury management is largely not covered by traditional studies in managerial theory.
The International Master in Luxury Management is a 12 month programme developed in partnership with NEOMA Business School. The students of IMLUX are dividing their time between studying in Reims, the capital and largest city of the Champagne region in France, and Milan, one of the world’s premier fashion centres.
The course, entirely taught in English, will teach students the importance of combining traditional managerial practices and theories with concepts and methodologies required to meet the needs of the modern luxury goods industry.
The Ideal candidate has a 4 year bachelor in any discipline. Candidates must have 240 ECTS or 180 ECTS + relevant work experience in order to qualify for the double degree
Application fee (€100)
CV or resume in English
Cover letter in English
Copies of degrees and academic transcripts
Copy of English certificate (TOEFL, TOEIC or equivalent) for non-native speakers
One reference letter
The subjects of the first part of the program will focus on:
Global issues of management
Luxury Companies, Industries and Markets
Marketing luxury : Consumers in global markets
Focus on specific markets
The second part of the program, will be based both in Reims and Milan and will explore the Luxury Value Management through lectures ex cathedra, case studies, testimonials and Company visits.
The subjects of the second part of the program will focus on:
Territorial market and marketing
Product & Collection Design
Operations + Supply Chain Management & Purchasing
Delivery Luxury Value
Channel Management + Retail & Sales
Communication & Promotion
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