• Imparte:
  • Modalidad:
    Presencial en Palma
  • Precio:
    14.100 €
  • Comienzo:
    Octubre 2020
  • Lugar:
    Palma (Islas Baleares / Illes Balears)
    España
  • Horario:
    De Lunes a Jueves de 19:00h a 22:00h
  • Duración:
    60 ECTS
  • Idioma:
    El Master se imparte en Español-Inglés
  • Titulación:
    IMBA – International MBA
  • Otras Convocatorias:

Presentación

If you want to expand your education in order to have a greater ability to find a job on the international level, the ESERP IMBA – International Master in Business Administration in Barcelona is a fantastic option.

You will be prepared to manage a business and carry out a variety of strategies. Additionally, you will able to manage finances, carry out operations, logistics, and quality control, and evaluate businesses for the purposes of considering possible mergers or other activities. You will also learn how to negotiate, position your brand in the market, carry out strategic external analyses, and attract clients, among many other topics.

Objetivos

¿Qué vas a aprender?

Habilidades directivas y conocimientos de gestión.
Especializarte en el funcionamiento global de las organizaciones.
Potenciar la visión estratégica y la toma de decisiones.
Liderar equipos.
Impulsar la transformación de cualquier sector.
Visión teórica y práctica del entorno económico.
Tendencias empresariales del mercado.

Programa

BUSINESS ORGANISATION & STRATEGIC PLANNING

MODULE 1 - FINANCIAL MANAGEMENT: MANAGEMENT STRATEGY AND VALUE CREATION.
MODULE 2 - RISK MANAGEMENT.
MODULE 3 - LEGAL AND FISCAL FRAMEWORK FOR A COMPANY’S ACTIVITIES.
MODULE 4 - COMPANY POLICY AND GENERAL MANAGEMENT. ORGANISATION AND STRATEGY.
MODULE 5 - THE ROLE OF HUMAN RESOURCES IN THE COMPANY.
MODULE 6 - EXECUTIVE SKILLS. LEADERSHIP AND MOTIVATION. TEAM MANAGEMENT.
MODULE 7 - COOPERATION AND CONFLICTS RESOLUTION. COMPANY ETHICS AND CSR.
MODULE 8 - COMPANY MARKETING AND COMMERCIAL MANAGEMENT.
MODULE 9 - MARKETING STRATEGIES. DIGITAL MARKETING.
MODULE 10 - GLOBALIZATION AND INTERNATIONALIZATION OR MARKETS.
MODULE 11 - OPERATIONS MANAGEMENT AND ROLE OR PURCHASING. SUPPLY CHAIN.
MODULE 12 - QUALITY MANAGEMENT. INNOVATION MANAGEMENT.

MARKETING MANAGEMENT AREA

MODULE 1 - THE FUNDAMENTALS OF MARKETING. MARKETING PLAN.
MODULE 2 - MARKETING AND BUSINESS. MARKETING FOR INDUSTRIAL AND SERVICE COMPANIES.
MODULE 3 - RESEARCH & MARKETING SCIENCE: MARKET RESEARCH AND NEUROMARKETING.
MODULE 4 - BRANDING. CRISIS MANAGEMENT AND REPUTATIONAL RISK.
MODULE 5 - MANAGEMENT SKILLS. LEADERSHIP AND EMPOWERMENT. TEAM MANAGEMENT.
MODULE 6 - SALES NETWORK MANAGEMENT. NEGOTIATION AND KEY ACCOUNT MANAGEMENT.
MODULE 7 - DIGITAL MARKETING AND E-COMMERCE.
MODULE 8 - MARKETING AND SUPPLY CHAIN MANAGEMENT.
MODULE 9 - SALES BUDGET. PRICE POLICY. PROFITS & GROSS MARGIN.
MODULE 10 - LEGAL FRAMEWORK.
MODULE 11 - PRODUCTS STRATEGY AND BRAND POSITIONING: GLOBALISATION AND DECISION-MAKING.
MODULE 12 - GLOBAL MARKETING. NEW MARKET & EXPORT SUBSIDIES.

MBA FINAL WORK

Salidas profesionales

Director / Gerente de Empresas en cualquier sector.
Directores / Responsable de Áreas de Empresas.
Gestión de Marca o Branding.
Desarrollo de Negocio.
Finanza Corporativa.
Director de Operaciones.
Director de Innovación.

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Publicidad

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