The Graduate Diploma in Marketing is designed to give you a thorough understanding of the principles of marketing, marketing research, the motivations of customers, and the application of strategic marketing tools.
This course will assist you to identify and analyse marketing management problems and foster skills in generating marketing strategies, to solve problems on a global scale.
Australian & NZ Students
A recognised undergraduate degree or a Graduate Certificate in Marketing.
Minimum English language entry requirements:
IELTS ACADEMIC (INTERNATIONAL ENGLISH LANGUAGE TESTING SYSTEM)
YEAR 1 SEMESTER 1
Buyer Behaviour and Analysis
International Marketing for Managers
Marketing Intelligence and Research
YEAR 1 SEMESTER 2
Marketing of Services
Contemporary Issues in Tourism Marketing
Global Marketing Communications
Public Relations Contemporary Practice
This program is designed for those endeavouring to commence or further their career progression in one of the many marketing disciplines.
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